Popular Posts

Wednesday, 30 August 2017

Google's Retiring Ad Optimisation for Conversions... Why?

Google has sent out an email to advertisers stating that from 25 September 2017, three updates will be made to "simplify and improve" ad rotation in AdWords:

Wednesday, 26 July 2017

Homepage updated

Just a simple change on our homepage has improved the look drastically!

What did we change?

  1. Made the image full-height
  2. Chose a spanky new image that reflects the evolving nature of our services, focus on data intelligence, and our multi-lingual, multi-national presence

Do you like it?

Wednesday, 19 July 2017

Google Literally Made More Money By Showing Fewer Ads

We looked at click-through rates on desktop search only (excluding mobile and handheld devices) during the 12-month period before and after the change in ad placements on Google desktop search results. The aim was to see whether removing right-side ads, adding more ads above organic results, and then expanding the ad size had a significant impact in the long run.

Tuesday, 21 June 2016

Newus Logous

Our logo has been updated to match our bold new look. We will use this as the only version of our logo going forward, on all our online properties, including the website and social media, and in print.

Tuesday, 22 September 2015

AdWords Video Campaigns Now Get To Play With The Big Boys

Video campaigns used to be secluded, given their own little tab, which was often hidden in the bottom-left corner of the AdWords screen, unlikely to be seen by most ordinary advertisers. Now they're being upgraded and unified with the rest of AdWords. Hooray!

Friday, 24 July 2015

It's an Uber sad day for a Cornetto

Uber, the notorious ride share taxi service, have picked the coldest and wettest day of the British summer so far to drive around giving people free ice cream.

The news was announced on their newsroom yesterday, and here in the office we were gearing ourselves up for a full-on Cornetto feast, perhaps enjoyed with a spot of "sunbathing by the window" (as Uber optimistically suggested).


Friday, 17 July 2015

Top brands that are killing it on Instagram

As the growth of Instagram starts to rival that of Twitter and Facebook (little way off yet) it is clear why businesses are jumping on the band-wagon. This image-based form of social media, with 300 million user, is definitely the new method companies are using entice their customers. Instagram offers a more engaging way to market your company and bring real excitement into it.

Friday, 3 July 2015

What is 0 divided by 0 Siri?

This week people have been going crazy over this new question to ask iPhone's Siri; what is 0 divided by 0. The computer automated response, know for answering questions efficiently, has definitely developed some attitude.

Whether this is a marketing technique from Apple (probably) or a glitch in the system, it has definitely created a buzz. Stars like Aaron Paul  and Carson Daly are spreading the craze:

Wednesday, 24 June 2015

Twitter is getting in the Wimbledon spirit

Summer has finally arrived and that means Wimbledon is right around the corner, with the usual frieze that happens this time of year Twitter has decided to give us a small helping hand. Being able to constantly tweet that you have having a much better time than your friends (because you're at Wimbledon) has now been taken to the next level.

Friday, 19 June 2015

The best ads from the Facebook Ad Awards

The Facebook Awards have just been released to coincide with the Cannes Lions International Festival of Creativity, where the international advertising world gets to gives itself a big pat on the back.

You can see a list of the full winners here, or you can stay here trust my judgement that these are the best of the lot.

Although a nightmare towards the end, the ALS 'Ice-Bucket Challenge' was an advertising sensation and brands have been scrambling to copy the tactic since then (with little success). Here's a compilation of the best ones:

Wednesday, 17 June 2015

Typing and Clicking too much effort? Use your brain instead.

Brainwave technology is something that has been the clear next step in the digital world. Some elements of it have been seen in games and medical equipment but it has never really progressed. 

However, in August of last year the technology took a huge jump, a experiment was conducted where a man from India telepathically sent an email to a man in France, it was successful. Using headsets that pick and receive electrical currents it was possible.

Friday, 12 June 2015

@SnoopDogg drops some hot news

Everything about Twitter is short: the character limit, the attention span of those who use it, and now, also, the length of the latest CEO's tenure.

The recent resignation of Twitter's CEO, Dick Costolo, after just 5 years in the top spot has sent shock waves down the social network's ranks and followers. Who's going to replace the top dog??

Wednesday, 10 June 2015

Can Apple Music Eliminate Spotify?

During June 2015 Apple unveiled the new on-line music platform; Apple Music. This new extension of the Apple empire occurs with the decrease in download sales on iTunes. Why pay the same price for an album when you could have an unlimited selection of music on apps like Spotify? Apple couldn't possibly miss out on this money generating venture.

Tuesday, 9 June 2015

Mo Money Mo Venmo

As cashless payments have come to overtake hard cash transactions, the use of peer-to-peer online payment services has skyrocketed.

The mobile payment service Venmo is making a big splash, having processed over $700 million in payments between people within the third quarter of 2014.That said, mobile payments in the United States alone are projected to top $90 billion by 2017.

Venmo is a free mobile app (currently only available in the U.S.) whose main promise is to mediate cash transfers. As Venmo’s GM Mike Vaughn explains “Venmo’s goal is to make sending money or giving money to people much easier, much simpler.” However, Venmo is not merely a payment app; it’s also a social network.

Friday, 5 June 2015

The next stage of the wearable device: your own hand

I know I already used a similarly hilarious headline way back when, about the future of handheld devices, but it really is just as appropriate and witty in this instance too...

This new Google venture is dubbed Project "Soli" (no idea why this may be... no one seems to have questioned it... just go with it... Google are geniuses).

The concept behind the project was to turn the user's hand and fingers into an interface, which, through certain hand gestures, is able to interact with various wearable and internet-enabled devices.

Although science fiction has been imagining this kind of virtual interaction for years, this may be the first attempt to really bring the concept into the real world. The magic, lies in radar signals.

Thursday, 4 June 2015

What Happens in Vegas Stays on Facebook, Twitter, Instagram...

These days there's almost no such thing as being able to get away with disgraceful or embarrassing antics at work or when you're away. If you leave any kind of discernible digital footprint, social media will be able to name you and shame you!

Here are some examples:

1. On Wednesday last week, 'poor Madonna' went viral on Twitter went the singer was literally pulled off the BRITS 2015 stage by an overly zealous cape. The Armani cape was supposed to fall off her shoulders but it had been tied too tightly, and to save herself from being choked in front of millions of people, she instead collapsed..

A CCTV image of the couple was posted to Mojo’s Facebook page and has been shared thousan

2. In Western Australia, a CCTV camera witnessed a young couple ordering tonnes of food and wine - to the sum of $230. Trouble is, they didn't pay for any of it! On the 22nd February, Mojo's took action and posted an image of the couple onto their Facebook page, which has about 4,000 followers. To their happy surprise, the image went viral and garnered more than 31,000 shares in just a few days. Here's what they wrote:

Wednesday, 6 May 2015

The Politics of Social Media: #Milifandom and Bacon Sarnies

Whoever ends up winning the UK general election 2015, there’s no denying that there has been a clear winner on social media thus far. If the newly elected Prime Minister was based on Twitter mentions and support alone (imagine that!) then Ed Miliband would be the obvious victor.

This has been one of the closest and weirdest general elections in history. Although there was a fair amount of social media activity around the last election, it seems that never before have young people been so outspoken and engaged in politics. This is perhaps due to social media’s ability to reach a young demographic.

It all kicked off when #Milifandom started trending, thanks to a young 17-year-old girl named Abby who leads the movement that posts social media tributes to the Labour leader. Despite having Conservative parents, the teenager describes herself as a feminist, activist and Labour Party member, and is even selling Ed Miliband T-shirts! Her account @twcuddleston now has 26.7k followers.

#Milifandom has generated an overwhelming response, with lots of users tweeting their support and even posting pictures depicting Ed Miliband as a teen heart-throb.

Tuesday, 5 May 2015

What are the 10 Most Popular Brands on Twitter?

You may have read our previous post on the 10 Most Liked Brands on Facebook, well now we're looking at the most popular brands on Twitter! How will the results differ, do you think?

As a social network, Twitter is one of the most influential platforms in the world; as of May 2015 it has over 500 million users, out of which 302 million are active users. Are you implementing the right strategy to make the most of Twitter's resources?

With the help of stats from Adweek.com, these are the most followed accounts on Twitter:

10. FC Barcelona

Wednesday, 29 April 2015

The Google Logo Challenge - Do you remember the exact colours of Google's logo?

You most probably see this logo tens of times per day. It's even likely that Chrome is your default browser and Google is set as your homepage. However, when it comes to testing your memory, how good are you? How easily can you remember the exact colours (and order) of the letters in Google's logo? You might think it's easy but it's not!

I showed the black and white Google logo to my colleagues in the office and asked them to try to remember the exact colours of the letters and the right order. It turned out that this was harder than expected! 

Take a look at what they've answered:

Thursday, 23 April 2015

Battle of the Sexes: Which Gender Has More Users on Social Media?

Both historically and statistically, social media has largely been skewed favourably towards women. Studies show that almost three-quarters (71%) of female internet users are active on at least one social media site, compared to slightly less than two-thirds (62%) of men.

Using figures from Craig Smith (@craigpsmith), a Director of marketing, we made nifty pie charts to see whether social media platforms had more male or female users.

Who wins? You may be surprised at some of the results!


Looks like the women are in the lead to start off with, with more users being female.

Interestingly, the odds are even more in favour of women for Chinese people, as just 34.9% of Chinese Facebook users are male.

So far it's Women 1-0 Men