Popular Posts

Friday, 22 August 2014

Lock your tablets: Google is coming for your kids!

Many will of heard the latest announcement from Google of their plans to roll out a suite of services specifically targeted for kids. For those that haven't: Google for kids is happening.

Thursday, 21 August 2014

Mobile Coupons: The Future Of The Committed Couponer - Hopefully.

It was only last week that I was standing third in the queue in my local grocery store, large, heavy shopping basket in hand, waiting for the small elderly lady at the front of the line to dig out all 30 of her paper coupons. Pockets, hidden bag compartments and purses were rifled through, 11 minutes were lost, and blood pressure rose to a dangerous level.

Monday, 18 August 2014

Digital Natives

The digital natives are coming. They are growing bigger day by day. Watch them as they grab for that extra pint of milk to pour on their cereal, determined to magnify themselves into the horrible beasts they will one day become.

Friday, 15 August 2014

Gooogle annunces close variant matching fir al exact and phrase keyworrds

Spellig is hard. Why do I need to learn how to spell when i've got a perfect spell checker to do that for me? I guess it's the same reason why I've got a calculator so i never need to do sums.

Predictive text/auto-correct also means I can vaguely brush my thumb across the touch screen of my iPhone and Apple will ensure that there is minimum embarrassment for me after i press send... Right?

Thursday, 14 August 2014

15 Awesome Stats From Google That Will Change How You Think About Marketing

70% of mobile searchers call a business directly from Google search results

40 Million calls on average are made each month to businesses directly from their Google ads

Friday, 8 August 2014

Google and Yahoo - sticking it to the man?

Russian relations with the West appear to be worsening with each passing day. In response to the Western sanctions over the crisis in Ukraine, Russia yesterday imposed a 'full embargo' on food imports from the EU, US and other Western countries. It is also threatening to block Siberian air space - something likely to severely disrupt flights between Europe and Asia.

Thursday, 7 August 2014

Google, Wikipedia & Others Need To Stop Monkeying Around "Right To Be Forgotten"

As if the entire farce around the "Right To Be Forgotten" decree from the European courts was not ridiculous enough, the Wikimedia Foundation has joined in the fray by announcing that they will post notices for each indefinite removal of Wikipedia search results.

Wednesday, 6 August 2014

New use found for Nike+ running app

The general consensus is that going for a run is both tiring and boring - but not if your San Francisco jogger Claire Wyckoff. She's decided to use her Nike+ app to create some artwork, from a corgi to a Space Invaders alien.

Friday, 1 August 2014

Google Cardboard: The New 'Oculus Thrift'

Google has made a couple of pleasantly surprising moves recently. For starters they decided to reveal the open source code for the I/O 2014 App - originally built to guide attendees around the event - in order to help developers code for their own projects.

And at a recent Google developer conference, the star of the show wasn't the smart watch or Android on the big screen TV - it was a piece of cardboard.

Monday, 28 July 2014

Ding Dong The Book Is Dead - Kindle Unlimited Is Here!

So not only is the commercial mega giant buying souls, limbs and backstreet products made in unlawful Chinese warehouses (probably – just scroll through recent Daily Mail articles, there’s bound to be something on there), Amazon has leaked the fact that it’ll soon be attempting to buy our long term affection and loyalty by offering us books by the thousand for the same price as a Pret a Manger sandwich.

(Unless you do Pret the homeless way).  

Wednesday, 23 July 2014

Breaking The Brand: 6 Of The Biggest Social Media Disasters

Social media can be a brilliant platform for businesses to interact with their customers, but every once in a while, a Facebook post or tweet is posted that is so inappropriate, the Twittersphere are left with their mouths hanging open.

This has happened countless times over the last two years, with companies like HMV and Tesco falling under the bus. Whether it was a badly timed post, an accidental racial slur, or disgruntled employees hijacking the company account, it always seems to end the same way, with social media outrage and a series of apologetic posts.

Here is our list of the 6 worst social media disasters – prepare to cringe.

Friday, 18 July 2014

Hi Tech Companies And The Cult Of The New

A recent BBC documentary series called 'The Men Who Made Us Spend', hosted by journalist Jacques Peretti, takes a skeptical look at the cult of consumerism in British culture. In the first episode, Jacques reveals how limiting a product's lifespan holds the key to our ever-churning consumerism.

Big tech companies, by designing a product to purposefully break within a certain period - a concept known as planned obsolescence - ensures the consumer is in constant thrall with the new. Although it creates a lot of needless waste, manufacturers see it is necessary for the health of the economy.

Technology and Fitness - bread and butter, or chalk and cheese?

Google Fit, Fitbit, Fatmorsel, Nofun smidgen – the number of fitness-related apps are, like a steroid-guzzling pro-wrestler, building up thick and fast, with everything from applications which record your jazz dancing sessions, to those that offer a sly jab in the arm when you forget to do your morning press-ups. And they're all offering a road to a slimmer, healthier, all-round better version of you.

Thursday, 17 July 2014

Event Sponsorship: Integrating a digital strategy should be a priority, not an afterthought.

Marketing at events is great because, before the fact, it seems so easy. If you are a marketing manager with a wedge of marketing spend burning a hole in your back pocket, sponsoring an event can seem like a great way to bolster the brand without to much work on your end. Just write the check and reap the rewards, right?

Well, it depends. If your organisation's marketing goal is to build awareness, get eyeballs on your logo or to simply increase the number of people who vaguely recognise your brand name, it may very well be as simple as that.

Wednesday, 9 July 2014

What Will You Do When The Internet Apocalypse Comes?

On a fateful Friday morning last week, mid-bite into a melting Malteser, the unthinkable happened.

No, the Kardashians were not spotted in Primark. No, it wasn't that all lines on the London underground were running without signal failures. And no, Queenie hadn't finally snuffed it in a blaze of glory on a beach in northern Phuket after knocking back one too many fishbowls and revealing that all of Philip’s racist remarks were all thought up by her.

Google failed us.

Wednesday, 2 July 2014

Need to rid your profile of it's 'you'-ness? Why click delete when Social Sweepster can do it for you!

So here it is, the revolutionary, the profound, the questionably unnecessary Social Sweepster, ready to rid your lives of all its saucy naughtiness and make it seem a little bit more ‘librarian’.

Friday, 27 June 2014

Fake News Stories Are Spreading Online Like Wildfire, And It's Making Me Look Like An Idiot

This is an intervention.

For many weeks the internet has been getting away with lies and deceit.

No more will we, the people, be made fools of.

Here’s a taste of what I’m talking about:

Tuesday, 24 June 2014

The Internet of Things to the...rescue?

RUN AND HIDE! Lock up your fridges! Flush your smartphone down the toilet! Smash that all-flipping, all-barking cute toy puppy to a speedy death with a sledge hammer. For they shall be taken. And unless you’re Liam Neeson’s daughter, ain’t no one gonna save ‘em.

Friday, 20 June 2014

Amazon Just Released The 'Fire Phone': What Next, The 'Face E-Book'?

There was a time when Amazon was for shopping, Google was for searching and advertising, Apple was for sleekly designed gadgets, and Facebook was for keeping in touch with friends.

Tuesday, 17 June 2014

Google Earth Art - You Won't Believe What 97 Cooling Towers Look Like Together

Jenny O’Dell creates images from man made structures - swimming pools, industrial buildings or even boats, that can be found on Google Earth.

Who could have guessed 97 nuclear cooling towers placed together would look that great ?

97 Nuclear Cooling Towers

100 Container Ships

125 Swimming Pools

Source: www.jennyodell.com