Popular Posts

Monday, 28 July 2014

Ding Dong The Book Is Dead - Kindle Unlimited Is Here!

So not only is the commercial mega giant buying souls, limbs and backstreet products made in unlawful Chinese warehouses (probably – just scroll through recent Daily Mail articles, there’s bound to be something on there), Amazon has leaked the fact that it’ll soon be attempting to buy our long term affection and loyalty by offering us books by the thousand for the same price as a Pret a Manger sandwich.

(Unless you do Pret the homeless way).  

Wednesday, 23 July 2014

Breaking The Brand: 6 Of The Biggest Social Media Disasters

Social media can be a brilliant platform for businesses to interact with their customers, but every once in a while, a Facebook post or tweet is posted that is so inappropriate, the Twittersphere are left with their mouths hanging open.

This has happened countless times over the last two years, with companies like HMV and Tesco falling under the bus. Whether it was a badly timed post, an accidental racial slur, or disgruntled employees hijacking the company account, it always seems to end the same way, with social media outrage and a series of apologetic posts.

Here is our list of the 6 worst social media disasters – prepare to cringe.

Friday, 18 July 2014

Hi Tech Companies And The Cult Of The New

A recent BBC documentary series called 'The Men Who Made Us Spend', hosted by journalist Jacques Peretti, takes a skeptical look at the cult of consumerism in British culture. In the first episode, Jacques reveals how limiting a product's lifespan holds the key to our ever-churning consumerism.

Big tech companies, by designing a product to purposefully break within a certain period - a concept known as planned obsolescence - ensures the consumer is in constant thrall with the new. Although it creates a lot of needless waste, manufacturers see it is necessary for the health of the economy.

Technology and Fitness - bread and butter, or chalk and cheese?

Google Fit, Fitbit, Fatmorsel, Nofun smidgen – the number of fitness-related apps are, like a steroid-guzzling pro-wrestler, building up thick and fast, with everything from applications which record your jazz dancing sessions, to those that offer a sly jab in the arm when you forget to do your morning press-ups. And they're all offering a road to a slimmer, healthier, all-round better version of you.

Thursday, 17 July 2014

Event Sponsorship: Integrating a digital strategy should be a priority, not an afterthought.

Marketing at events is great because, before the fact, it seems so easy. If you are a marketing manager with a wedge of marketing spend burning a hole in your back pocket, sponsoring an event can seem like a great way to bolster the brand without to much work on your end. Just write the check and reap the rewards, right?

Well, it depends. If your organisation's marketing goal is to build awareness, get eyeballs on your logo or to simply increase the number of people who vaguely recognise your brand name, it may very well be as simple as that.

Wednesday, 9 July 2014

What Will You Do When The Internet Apocalypse Comes?

On a fateful Friday morning last week, mid-bite into a melting Malteser, the unthinkable happened.

No, the Kardashians were not spotted in Primark. No, it wasn't that all lines on the London underground were running without signal failures. And no, Queenie hadn't finally snuffed it in a blaze of glory on a beach in northern Phuket after knocking back one too many fishbowls and revealing that all of Philip’s racist remarks were all thought up by her.

Google failed us.

Wednesday, 2 July 2014

Need to rid your profile of it's 'you'-ness? Why click delete when Social Sweepster can do it for you!

So here it is, the revolutionary, the profound, the questionably unnecessary Social Sweepster, ready to rid your lives of all its saucy naughtiness and make it seem a little bit more ‘librarian’.

Friday, 27 June 2014

Fake News Stories Are Spreading Online Like Wildfire, And It's Making Me Look Like An Idiot

This is an intervention.

For many weeks the internet has been getting away with lies and deceit.

No more will we, the people, be made fools of.

Here’s a taste of what I’m talking about:

Tuesday, 24 June 2014

The Internet of Things to the...rescue?

RUN AND HIDE! Lock up your fridges! Flush your smartphone down the toilet! Smash that all-flipping, all-barking cute toy puppy to a speedy death with a sledge hammer. For they shall be taken. And unless you’re Liam Neeson’s daughter, ain’t no one gonna save ‘em.

Friday, 20 June 2014

Amazon Just Released The 'Fire Phone': What Next, The 'Face E-Book'?

There was a time when Amazon was for shopping, Google was for searching and advertising, Apple was for sleekly designed gadgets, and Facebook was for keeping in touch with friends.

Tuesday, 17 June 2014

Google Earth Art - You Won't Believe What 97 Cooling Towers Look Like Together

Jenny O’Dell creates images from man made structures - swimming pools, industrial buildings or even boats, that can be found on Google Earth.

Who could have guessed 97 nuclear cooling towers placed together would look that great ?

97 Nuclear Cooling Towers

100 Container Ships

125 Swimming Pools

Source: www.jennyodell.com

Monday, 16 June 2014

The internet is a playground - but should it be?

Because kids clearly don’t have enough to do these days, what with advancements in ADHD medication meaning supermarket tantrums don’t bring the same kicks as they used to, Facebook has developed a patent offering children of the world specialised access to the site. So although the current minimum user age is 13, there’s a chance your child needn't wait much longer to prematurely fry their brains into that zombie state traditionally reserved for teens just discovering internet porn. Hooray!

Friday, 13 June 2014

The Onion Unveils It's New Buzzfeed Parody Website: ClickHole

The Onion yesterday launched its new Buzzfeed parody website ClickHole - a website with content so clickable and sharable that once you've entered its domain you are unlikely to ever come back out again.

Google Takes To The Stars With A New $500 Million Cash Acquisition

Three days ago Google announced its most recent foray into space technologies and satellite launches: the acquisition of satellite photography company Skybox Imaging. Skybox were acquired in a cash only deal worth $500 million.

Friday, 6 June 2014

Businesses Without A Website Just Won't Make The Cut[ts]

This week as part of the Google webmaster help blog, the ever-animated/adventurous/amusing Matt Cutts released a video response to the popular question: 'what is the most common SEO mistake?'

Wednesday, 28 May 2014

How Far Will A UK Pension Take You Abroad?

Us Brits like to complain, and there's perhaps nothing that grinds our gears as much as the ever-ascending age of retirement. As it moves steadily toward 70 and with life expectancy around 80, many of us will be looking to make as much of our autumn years as we possibly can.

Friday, 16 May 2014

Should Google commit to Paying its “Fair Share”?

Rolling nicely off my last post about why Google’s evil (and why that’s not really a big deal), there’s a bunch of do-gooder shareholders looking to instill some sense of social conscience and responsibility in the tech giant. They’re going to fail miserably.

Friday, 2 May 2014

Google's Evil and it Hates You.

There's trouble afoot! An unknown whistle blower appears to have lifted the lid on some rather unscrupulous actions from Google in regards to its AdSense programme.

Friday, 25 April 2014

How The Internet Knew About The Pregnancy Before The Father

Ever heard the story about the high school girl who started receiving coupons for cribs and baby clothes before her father had even found out she was pregnant? Turns out Target (the American superstore) got tipped off by the girl's Facebook, which is a lot smarter than most users think.

Thursday, 17 April 2014

An Excellent Easter Post With No Egg Puns

Yay! Easter! It's just like Christmas because the religious significance has been lost to commercialism but there's less booze and more chocolate.