New features make it easier for advertisers to customise their Google Local search listings.
New features for Local Business Center
The impressions count is probably the most handy addition as it provides an idea of actual usage of Google local search.
More information is available on the AccuraCast Search Daily News blog, under the posting about Google Local Search Providing More Customisable Features
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As we all know, social media is a powerful tool which can be used for good or evil.