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Thursday, 19 April 2007

Froogle Renamed Google Product Search

Some marketing genius realised that Froogle was a stupid play on words and did nothing for the Google brand. So now they have gone and renamed the shopping search engine to "Google Product Search". Yawn! At least the old name induced a snicker the first time it was read.

Official announcement: Back to basics

PS: Someone has to tell the Google bloggers something about appropriate titles for their blog entries. Who the hell woulda thought "Back to basics" refers to rebranding Froogle??

Wednesday, 18 April 2007

Optimizer Not Available To Agencies?

Two new features have been launched on Google AdWords:

Preferred cost bidding, which as the name suggests allows users to specify a preferred cost rateher than a maximum CPC or CPM

And integrated Website Optimizer functionality.

However, the first (preferred cost bidding) does not seem to be available just yet, and the second requires advertisers to be logged in as administrators on their own account and not on an MCC (Agency My Client Center). Weird!

Thursday, 5 April 2007

Google's Landing Page Split Testing Tool Available To All

The landing page optimisation tool that Google misleading named "Website Optimizer" is now available to all. The tool is still in Beta, and will probably stay that way for long, if past performance of other Google tools is any indication.

The official announcement Website Optimizer now available to all on the Google AdWords blog even includes quotes from companies that trialled the system and were happy with the results.

I don't doubt any of that. My only beef is with the name.

Tuesday, 3 April 2007

So That's Where The Cute Googlers Are

Like most high-tech companies, Google is mostly starved of any eye-candy. (No amount of money could make Larry or Sergey look cute!)

But now they have released a photograph of the token eye-candy they have working there, and I must say "well done you, G"

Google were winners at the Relay Del Sol, a 187-mile overnight relay across the Arizona desert.

The team took a break from coding or selling or posing (or whatever it is they do) to live in the real world, and they've shown that they aren't all hobbits or super-nerds who spent last weekend thinking up uber-geeky April Fools' jokes.

Monday, 2 April 2007

Any AdWords Seminars Planned For London?

Given how big the UK market is for Google AdWords, I would've expected to see a few AdWords seminars happening on this side of the pond as well.

However, a quick look at the current schedule that Google have on the site seems to show no planned seminars in the UK.

Then we read this post about AdWords recruiting new AdWords Seminar Leaders and we have to ask: "could they not find anyone in the UK worthy of leading a seminar on AdWords?

Surely not. AccuraCast would make great seminar leaders!