Some marketing genius realised that Froogle was a stupid play on words and did nothing for the Google brand. So now they have gone and renamed the shopping search engine to "Google Product Search". Yawn! At least the old name induced a snicker the first time it was read.
Official announcement: Back to basics
PS: Someone has to tell the Google bloggers something about appropriate titles for their blog entries. Who the hell woulda thought "Back to basics" refers to rebranding Froogle??
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