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Thursday, 5 April 2007

Google's Landing Page Split Testing Tool Available To All

The landing page optimisation tool that Google misleading named "Website Optimizer" is now available to all. The tool is still in Beta, and will probably stay that way for long, if past performance of other Google tools is any indication.

The official announcement Website Optimizer now available to all on the Google AdWords blog even includes quotes from companies that trialled the system and were happy with the results.

I don't doubt any of that. My only beef is with the name.