Two new features have been launched on Google AdWords:
Preferred cost bidding, which as the name suggests allows users to specify a preferred cost rateher than a maximum CPC or CPM
And integrated Website Optimizer functionality.
However, the first (preferred cost bidding) does not seem to be available just yet, and the second requires advertisers to be logged in as administrators on their own account and not on an MCC (Agency My Client Center). Weird!
We looked at click-through rates on desktop search only (excluding mobile and handheld devices) during the 12-month period before and after ...
This summer the Tour de France riders start their 3,656 KM journey in the Yorkshire city of Leeds and complete three whole stages on British...