Two new features have been launched on Google AdWords:
Preferred cost bidding, which as the name suggests allows users to specify a preferred cost rateher than a maximum CPC or CPM
And integrated Website Optimizer functionality.
However, the first (preferred cost bidding) does not seem to be available just yet, and the second requires advertisers to be logged in as administrators on their own account and not on an MCC (Agency My Client Center). Weird!
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As we all know, social media is a powerful tool which can be used for good or evil.