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Wednesday, 18 April 2007

Optimizer Not Available To Agencies?

Two new features have been launched on Google AdWords:

Preferred cost bidding, which as the name suggests allows users to specify a preferred cost rateher than a maximum CPC or CPM

And integrated Website Optimizer functionality.

However, the first (preferred cost bidding) does not seem to be available just yet, and the second requires advertisers to be logged in as administrators on their own account and not on an MCC (Agency My Client Center). Weird!