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Wednesday, 9 May 2007

Spanky New Version of Google Analytics

More than a year after its launch, Google Analytics is now being updated to provide a spanking new navigation system and look and feel.

Official announcement of the New Version of Google Analytics!

The prior version's navigation was not always intuitive... i often had to walk clients through it and had great trouble trying to explain how they can view various reports, and most probably never bothered after the first time!

Hopefully, the new version of Google Analytics will be better. I'll blog about it when our account gets updated.

Wednesday, 2 May 2007

Google Responds To Viacom - Let The Fun Begin!

While the official Google blog has sunny posts about their Sydney and California offices, their legal team have been working on much more serious (or so we would think!) matters...

They have prepared an official response to Viacom's lawsuit alleging that Google's YouTube infringes copyrights by hosting material that users upload, which Google knows to be in direct violation of Viacom's copyrights.

Google's official response was basically "meh!"... Viacom pushed for the DMCA law that limits webmasters' liability for content published by users, so they should now live with the consequences!

Viacom's rather valid response was that Google claims to "organise all the world's information", so they'll be damned if they accept that Google doesn't know what's in it's own backyard! ... in other words, everyone's gotta believe Google can easily detect what's being uploaded to YouTube, and stop it from being published if they want to.

True... hear! hear!

Tuesday, 1 May 2007

iGoogle ... Do You?

Google's personalised homepage has been rebranded to iGoogle.

Official Google Blog announcement: You've got gadget mail

They are seriously pushing the personalisation envelope, first with Web History, and now branding the personalised portal for individual promotion.

I suspect we will see a big algorithm change involving personalisation of search results in the next few weeks, if not days.