Ever wondered why some AdWords ads include the name of the location underneath the ad text?
Well Google has just clarified this on their blog post AdWords Ads: what's your location?
According to the post, the location is included below ads that are regionally targeted when the search query or visitor IP address match the user to the target location of the ads.
For advertisers, this means that they must start by geo-targeting their ads and/or include location names alongside regular keywords in order to have the location included along with the ad.
Having this location show up alongside ads is beneficial because it differentiates your ad (5 lines versus 4) from the rest.
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