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Wednesday, 7 November 2007

Inside AdWords: Advertise on more than 1,700 AM/FM radio stations

Back in april 2007 Google inked a deal with Clear Channel broadcasting to tap into their vast network of radio stations and offer their ad inventory to Google AdWords customers. Today, almost 7 months since that announcement was made, Google announced on the Inside AdWords blog that AdWords Advertise could now reach the audience of Clear Channel's 1,700 AM/FM radio stations.

Clear Channel's reach is is far flung and covers all major US cities. AdWords audio ads can now be considered to be a full-fledged product and not just something Google were trying on the side.

Time will tell whether Audio Ads turn out to be anywhere near as successful as Video or Plain Text Ads.