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Wednesday, 27 February 2008

Yahoo! Search Marketing Changes Reserve Prices

Yahoo! Search Marketing announced yesterday that minimum bids will no longer be fixed at $.10 for Sponsored Search.

Google removed their limits ages ago. Yet Yahoo! did nothing.

Yahoo! launched their new Panama system after Google had removed their limits, and yet they didn't think to eliminate their reserve minimums at that time either.

Now when they have almost no market share to speak of, and everyone's moved on, they go and make this lame announcement. Why do they even bother?