We got this email from Facebook earlier today:
"Thanks for answering our question. We will review the ad that you sent us in your email. Please note however that there is a difference between the two images. In the one that you forwarded us you can see some clothes on the people, while in the other, cause it only show the top of the bodies, it can imply nudity.
We will approve your image so it can be running, but we cannot guarantee that we will be able to maintain it live if we notice that we start to receive bad feedback from the users. The fact that is only targeting a particular audience is not a reason to approve or disapprove an ad. We want to provide the same service to all the advertisers regardless of which audience they are targeting.
Also some images will be borderline case, and it is more difficult to define which kind of images we can approved and which ones not, compared with the text of the ad.
Please let us know if you have further questiosn."
Looks like they finally relented, in the face of continued pressure against their homophobic advertising editorial policies. Let's see how well this ad fares compared to some of the other ones already running in the same campaign.
These newly approved ads have been running for two days now and are already showing the highest Clickthrough Rate compared to all our other ads within the same account!
So much for Facebook's predictions about the ads being offensive to users!!
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As we all know, social media is a powerful tool which can be used for good or evil.