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Thursday, 29 July 2010

Minority Report-esque Advertising Tested On Humans

Seen Minority Report?
You might remember the billboards that shouted ads out to passers by.

Now, this might turn into a reality!

Companies in Japan are currently testing billboards that can decipher your age and gender and show appropriate ads to you.
in reference to: Japan Tests Billboards That Know Your Age, Gender | AccuraCast Search Daily News (view on Google Sidewiki)

Sunday, 25 July 2010

Analytics - Extremely Useful For YouTube Marketers

If you market your brand or your client's brands on YouTube, it is extremely important to use Google Analytics capabilities provided to Enhanced Channels and Brand Channels.

With Analytics in YouTube, you can get much more information about how viewers interact with and react to your content, thereby allowing you to make much more informed decisions than you would with just YouTube Insights.
in reference to: Google Analytics for Channels : Account Optimization - YouTube Help (view on Google Sidewiki)