Popular Posts

Monday, 31 December 2012

The New Year is coming!

You have probably made your plans and attempted to organise the best party of all time, but you still may have some doubts about what to do when the clock strikes 12.

Perhaps you can't choose between drinking and celebrating as the new year begins or sending best wishes and trying to be the first to do so. The latter will be more difficult as phone lines are likely to be busy at this time.

Well, don't worry as Facebook has come up with a new feature, that will allow you to celebrate without any worries.
                             

Friday, 28 December 2012

Can You Guess Instragram's Most Popular Photo Location

If I were to ask you what location is the most popular on Instagram, then you would probably guess that one of the world's greatest monuments is the most shared on the network. But step aside the Great Wall of China, The Colosseum and The Statue of Liberty, because Instagram users prefer to share their snaps of Bangkok's Suvarnabhumi Airport.


In fact the popular sites mentioned above didn't even make the top 10 and their majesty has been overlooked in favour of airports and sports stadia. For me, this is the biggest problem with Instagram! People will share anything, there is no filter for what is actually worth sharing and what is simply a part of their mundane daily lives.


Friday, 21 December 2012

Snoop Dogg, Twitter and an NBA Team

The title of this article might sound like the punchline to a bad joke, but the combination of these 3 entities recently proved the power and influence of social media. Sports and social media often go hand in hand, with  fans participating in real time interaction during events and this predominantly takes place on Twitter. But have you heard of a social network altering the fortunes of a team? Well that's where Snoop Dogg comes in...

Thursday, 20 December 2012

A 2012 Review from Facebook!

In the past few days, a new feature appeared on your personal Facebook page. To say Goodbye to 2012, Facebook will let you look back at your 20 biggest moments from it.

Wednesday, 19 December 2012

Trolling: Why people do it?


The horrific shooting that took place recently in Newtown, Connecticut has evoked a lot of discussion online as expected.  As I delved deeper into online forums and discussions, I began to slowly notice some unnecessary and disturbing behaviour. Find below just one of the few I came across:

Tuesday, 18 December 2012

Too Much Information - Social Media Over-sharing

Social networks are an excellent tool to maintain our relationships with others, keep up to date with what's going on their life and share what is going on with ours. But some people don't really know where to draw the line, posting tweets/posts by the hour. Getting a promotion at work, for example, is share worthy news, which many “friends” would be happy to see. But they don't need a moment by moment breakdown of your day.

Monday, 17 December 2012

The future of online video advertising in 2013

In a period of economic crisis, and especially in the Advertising industry, online video advertising keeps growing and it looks it will perform well next year. The online publication VentureBeat has an interesting series of predictions for 2013, which point to where the online video advertising will be heading to.

Friday, 14 December 2012

Internet Download Speed by Country


Using a combination of data from Google and information obtained via Net Index, we have created a number of charts depicting file download speed by country and transformed these into the infographic you can see below.

Thursday, 13 December 2012

Apple Maps is 'Life Threatening'


We all know that Apple Maps has hardly been a success, but there has been an incident in which it has even been life threatening! In Victoria, Australia, the police issued a warning statement last Sunday. They warned that drivers planning a trip to the city Mildura should not rely on Apple Maps, which comes standard with the company’s iPhone 5 and tablet devices.

In the statement, the police state that Apple’s navigation system places Mildura 43.5 miles (70 kilometers) away from its actual location and in the middle of a national park. This fault has led six people to travel into the wilderness, in blazing hot temperatures and have to wait for the police to rescue them. One man was even stranded for 24 hours in temperatures up to 46C. According to the police statement the situation has become 'potentially life threatening' because the park has no water supply and it can be extremely hot in that area. A police inspector told ABS news that 'if it was a 45-degree day, someone could actually die.'

Wednesday, 12 December 2012

Who is in your network on Google+?


On 29th of November I had the opportunity to attend at a seminar on SEO at Search London. On that occasion, I met two great connoisseurs of that field, Richard Baxter and Lee Smallwood and they talked of their expectations for SEO in 2013. Amongst other things, the Nod3x program caught my attention.


Tuesday, 11 December 2012

Internet virgins

Imagine a world with no internet, no likes, pokes or shares, no online shopping or browsing for the latest news online. Well, for some people this is very much a reality. The Office for National Statistics have recently released some interesting information, which states that 7.63 million of adults have not once used the internet. These internet virgins represent 15% of the population. Furthermore, similar research in the field has indicated that an additional 9 million don't have the basic knowledge needed to log onto the internet, make online purchases, watch a video or even send an email. Out of those, men were more prone to be web literate than women (87% as oppose to 83%). 

Monday, 10 December 2012

A Christmas present from Twitter

The web is whispering that Twitter is about to launch its own photo filters before the end of the year. If sources are correct, that means in just 3 weeks from today. The best part is that is appear that the social network's founder, Jack Dorsey, and his employees are testing the new features.

Friday, 7 December 2012

Would Internet voting democratise countries even further?

The internet has incredible potential, which is still largely unknown. I connect to the Internet for a multitude of purposes, such as when I want to listen to music, watch movies, buy clothes, talk with friends or simply share my interests. So this begs the question, why can’t I vote online?


Thursday, 6 December 2012

Protect Your iPad Or iPhone - Make It A Chameleon

This app could help you protect your phone from theft, but it might also make it harder to find... 

Tuesday, 4 December 2012

The internet – no longer a luxury, but a basic human right

According to a recent survey, 83% of internet users across 20 countries consider the internet to be a necessity in their daily lives and is heralded as a tool which facilitates free speech. The majority of participants strongly believe it can make the world a better place, reduce child mortality, bring an end to extreme poverty and can stop all together child and female trafficking. However, the biggest role the internet has to play in users lives is in the realm of education, with 98% claiming it had a part in shaping their knowledge and education.

Friday, 30 November 2012

Where is the crisis?

A nice infographic shows how the number of people shopping in US has been increasing since 2006 beginning on Black Friday to Cyber Monday. Online sales are involved as well as shop sales.

Wednesday, 28 November 2012

Anti-Social Media


People spend hours each month on social media platforms, engaged in correspondence with their friends and family, tweeting about current news and being spoon fed information about a rainbow of topics. But those very same platforms, which are supposed to connect people, are making society more introverted

Tuesday, 27 November 2012

Is Internet a key determinant of a country's GDP?

The internet is a form of media with unknown potential. Every year, the number of people gaining access to the Internet is increasing across the globe - in developed countries, developing countries and also third-world nations.


Monday, 26 November 2012

How Facebook can change your life, even till death.


We have often considered how much social networks can change our lives and they can actually have a huge impact, sometimes even too much. The following example comes from Rome, where a fifteen year old boy killed himself.

Friday, 23 November 2012

Page Load Times Can Be Harmful For Online Retailers

We've all been there, waiting to do some online shopping and the website we are attempting to use takes far too long to load. The real question is whether to wait for it to load or to simply defect to a competitor and the answer, for the majority of people, is that we simply take our business elsewhere. 

Tuesday, 20 November 2012

Monday, 19 November 2012

Exploring the universe through a click


Every week physicists and scientists discover something new about the universe, only last week they just discovered a new planet that has no sun. The universe is so big and mysterious that it’s still impossible for humans discover everything about it.
Well, what if it could be possible to travel around galaxy only with simply a click?

Friday, 16 November 2012

Ingress - "The world around you is not what it seems"

Alernate Reality Games (ARG's) are arguably one of the most entertaining and interactive marketing techniques, using the real world as a platform for virtual treasure hunts and storytelling. Beginning as method of promoting films, ARG's have recently been used by a number of the biggest global brands including McDonald's, Levis and Google, who have recently introduced their latest ARG - Ingress. However this is an ARG with a twist, as it incorporates Augmented reality within the gameplay.

Thursday, 15 November 2012

Facebook, Google Plus or Diaspora?

Yesterday I opened my Facebook account and I saw an add for the London Emirates Airline (a cable car over the Thames) and an add for SKY television. Apparently the advertisers on Facebook knew I might be interested in opening a contract from the satellite TV service and that I live only a few miles away from the Emerites Airline. I’m not sure if my personal details are safe with Facebook so I did some research into a different social network that is advertisement free: Diaspora.

Wednesday, 14 November 2012

The most commonly used words on Google search in 2012

Everyday millions of people insert hundreds of million keywords into Google search. But what word did we search for most in 2012? 

Tuesday, 13 November 2012

Have you ever searched your name on Google? Do it and see what happens!

I ask you this question because a couple of days ago Google had to pay no less than $207,700 to an Australian-Serbian, Milorad Michael Trkulja, because Google search results identified him as a drug dealer. A few weeks ago, if you searched for his name, he would have appeared next to some of the most wanted criminals in Australia.

Monday, 12 November 2012

Travelling through the Internet

It is incredible how Google is able to let us travel between different ages and from topic to topic. Some weeks ago we may have searching through a mystical world, but today we are immersed in a French modern sculpture world??.


Friday, 9 November 2012

Could recycling apps raise money for charity?


Following the devastation caused by Hurricane Sandy, millions have begun donating to charities and organisations helping to rebuild the New York/Jersey area and these fundraisers have also been encouraging others to get involved in the cause. However a group of advertising students have invented an excellent way to make donating easier for today's mobile and social generations, all they need is a helping hand from Apple. Watch the video below to find out more:

Tuesday, 6 November 2012

What if Google’s search results were used to determine the outcome of the US election?



Today is one of the most important days for the entire planet, as it is the day when the leader of the United States, for the next 4 years, is decided. Democrats and Republicans have done all they can and will now compete in the poles, each hoping to make their country a better place. In recent months, both parties have invested more than $1.2 billion promoting their vision of America’s future and to what the best way forward.

Monday, 5 November 2012

Facebook: a new design could be the next step.

Have you heard the social media news? It seems that Facebook is testing a new design for profile page, according to recent articles from Mashable.
 

Thursday, 1 November 2012

Facebook helping to fight crime!

In South Africa, Cape Town, people turn to social media to help track down criminals and to identify crime hot spots. The facebook page Traffic fines, camera's & updates in Western Cape is a good example: http://www.facebook.com/TrafficWC?fref=ts. It has almost 30,000 likes and people post on crime incidents they've experienced to warn others. According to the founder, it is the fastest growing Facebook page in South Africa. They provide real time information about robberies, shootings and other criminal activities and this reflect the aim of the page, which was set up to 'reduce crime and corruption in the area.'

Wednesday, 31 October 2012

Google present new mobile devices with Google Now


On Monday November 29th, Google unveiled their 3 new mobile Nexus devices, a smart phone and two tablets of 7 and 10 inches respectively. The global unveiling was scheduled to take place at an event in New York, but the effects of Hurricane Sandy saw that it was cancelled. Instead, the U.S. company published the news from their official blog.

Tuesday, 30 October 2012

What people want to read about in your blog

Don't know what to write about in your new post?
Are you unsure if your new topic will be found interesting?
Do you want to know what people want to discover in your blog?

Well, the team at AccuraCast have undertaken a little research to find out which are the most read topics, within the world of online marketing and have used our own blog for the study.

Friday, 26 October 2012

An App That Ensures That You Don't Miss The Best Bits Of A Film... Impossible!

We've all been there, at the cinema enjoying a great film and with a huge urge to go the toilet. This poses the dilemma of prolonging the discomfort of holding it in or potentially missing a key part of the film, however this problem will become a thing of the past thanks to the development of a new mobile app!

Thursday, 25 October 2012

Google given four months to alter privacy policy

Google has been given four months to change its privacy policy. The verdict came after months of investigation by France's Commision Nationale de L'Informatique. The French commission was working on behalf of the EU's 27 national data regulators and they found legal flaws with Google's approach to use their user's data. One of the concerns is how the tech firm uses their user's browsing history for better targeted advertising.

Wednesday, 24 October 2012

Planning Your Online Campaign


Before starting any online marketing campaign for a website, you should define the objectives that you wish to achieve from it and build your strategy from here.

Monday, 22 October 2012

iStella - the new Italian search engine

The new Italian search engine provided by Tiscali, iStella, is set to be released in November 2012.
It’s not the first time that an Italian company have attempted to make a new search engine became famous. The most recent example, which occurred only several months ago, was Volunia. Today nobody speaks about that and this begs the question of whether the iStella search engine will fare better?
Renato Soru


Friday, 19 October 2012

Do we use the Internet in the London Underground stations?

Tuesday I read an article in which Virgin Media announced that the wi-fi network for the London underground will stay free until 2013. Originally, the idea was to give all travelers free access to the Internet only during the 2012 Olympics. Should we be happy about this extension? I mean, do we even use the internet underground? I wanted to check it out...

Graph:


Thursday, 18 October 2012

Social Media and the US presidential election

2012's presidential election, between Barack Obama and Mitt Romney, is set to be the most reliant on digital technology in history. Both candidates have been reliant on social media so far, which is becoming a key part of the campaign trail and is genuinely beginning to influence how all politicians communicate with voters and where they spend their budget.

Wednesday, 17 October 2012

How social media is opening the world?

The technological revolution is connecting the world and social media is one of the main drivers behind this. In the following video, Don Tapscott talks about the 4 principles for the open world.

Monday, 15 October 2012

Little Nemo relived in Google Doodle

Google is today celebrating the 107th anniversary of Winsor McCay's Little Nemo in Slumberland, dedicating a special animate doodle to the comic.


Friday, 12 October 2012

Beevolve investigate Twitter users

The social analysts recently undertook a study of 27 million active Twitter users and came to some interesting conclusions, perhaps most importantly that the average Twitter user is an English-speaking 28 year old female.

Thursday, 11 October 2012

Mobile Microsoft Office... Finally? A Guaranteed Success?




One of the biggest stories at the moment is the internet back-and-forth raging over the story of Microsoft's long-rumoured and oft-speculated-upon mobile Office suite. A Czech product manager by the name of Petr Bobek appeared to have let the cat out of the bag on Wednesday (10/10/2012) by announcing that mobile versions of Office would be simultaneously be released for OSX, Android and, of course, Microsoft Surface devices but this outburst was countered by Microsoft HQ as false. Strategically, it seems unlikely to be true as they are releasing their own Surface tablets in the near future and having Office as a USP for these will be a key selling-point to set them apart from their rivals. Let's not forget that Apple themselves are rumoured to be releasing a new iPad before Christmas

How this will develop over the coming days is anyone's guess but, as the old saying goes, there's no smoke without fire.

Wednesday, 10 October 2012

Google Nexus 7 wins tablet of the year award


The Google Nexus 7, made by Asus, has won the awards tablet of the year and also gadget of the year. This was announced, last Monday, at the T3 Gadget Awards 2012 in London’s Old Billingsgate. Here is a review on the device that is priced at £159:

Monday, 8 October 2012

One billion of users on Facebook

8 years after its creation, Mr Zuckerberg announced Facebook, has reached one billion users that actively take part every month on the social network and connect with each other.

Friday, 5 October 2012

Lady Gaga hits 30 million Twitter followers

After becoming the first Twitter user to reach 20 million followers in March this year, it is no surprise that Lady Gaga has gone on to break another record on the social site. Her domination of social media has seen her reach a staggering 30 million followers this week, becoming the first user to reach the milestone.

Wednesday, 3 October 2012

More than 20 million people use Google Apps for education

The Google apps for education suite is now being used by more than 20 million students and school staff members. This has just been announced by Google to celebrate the World teachers' day on October 5.

Monday, 1 October 2012

Are you putting too much effort into your social marketing tactics? Well, maybe you are wrong

A study released by Forrester on 24th September, entitled "The Purchase Path of Online Buyers 2012", affirms that social media marketing is not the right tool to drive consumers to e-commerce stores.

Friday, 28 September 2012

Facebook begin deleting fake accounts

The world's largest social networking site have begun a mass purge of fake users on the site, in an attempt to make Facebook a more attractive proposition to prospective advertisers.

Thursday, 27 September 2012

Is this Facebook's responsibility?


A Dutch girl wanted to throw a private party to celebrate her sixteenth birthday. She created an event on Facebook and the ‘hostess’ forgot to choose the right privacy setting. Instead of choosing ‘friends’ she chose ‘public’, thereby making the party accessible to everyone with a Facebook account.

Wednesday, 26 September 2012

The Necromancy Of Myspace - Doomed Or Divine?


You'd have been forgiven for thinking it was 2004 all over again this week as 'Myspace' was again the social network on everyone's lips after the troubled site dropped a rather gorgeous video ahead of a planned re-re-(re?!)launch in the near future.




Thursday, 20 September 2012

Do you constantly forget things? Not any more!

If you are one of those people who constantly misplaces their belongings, then a pair of researchers might have invented the perfect solution for you.

Wednesday, 19 September 2012

iPhone vs Samsung S3

Now that the new iphone has been released some would say that the bigger screen/ battery, A6 chip and retina display is something short of the expectations that people had.

Tuesday, 18 September 2012

Google Drive in your mobile phone

Have you ever tried Google Drive?

With the apps for Android and iOS, your files and documents are also available wherever you are, on any device. Search for and share documents, access them offline and collaborate with others in real time on spreadsheets.



Friday, 14 September 2012

So, what's different about the iPhone 5?

Apple have unveiled the latest instalment of the iPhone this week, with Chief Executive Tim Cook describing it as the "biggest thing to happen to iPhone since the iPhone". This indicates that Apple believe the recent alterations made to the revolutionary smartphone will vastly improve the product and put it miles ahead of its predecessor and competitors. However, this big question is - how exactly is the iPhone 5 different?

Thursday, 13 September 2012

They are watching you

Did you know about the new camera that is able to recognise people's faces? Do you have any idea about what this new invention might do? Let's discuss now!



Friday, 7 September 2012

Are you addicted to your smartphone?

Many people often state that the feel lost without their phone, struggling to cope for the few days or hours that their phones are out of battery or being repaired. However the devotion of some people to their smartphone is simply astonishing and is depicted in the below infographic created by Mashable.

Thursday, 6 September 2012

What if Google has to pay copyright?


Only a few months after the protest for the Anti-Counterfeiting Trade Agreement (Acta), a new proposal about web copyright has emerged.

Copyright News

Wednesday, 5 September 2012

What's best for a student?

As the kids have headed back to school, its only the students who have to wait a little bit longer before returning back to higher education. The attraction of freshers week, and meeting up with all your friends that you've made at university is sure to get rid of your post summer blues. So before setting of, it's a good idea to make sure you've got your essentials in order, with the most important thing being your laptop.

                                            Study table
The debate between whether to buy a tablet or a laptop is quite an interesting subject, ecspecially for students who need practicality and moveability. Going to lectures and using your tablet to take notes and having them all saved in one place, and (backed up on your external hard drive). Will help keep you organised instead of having sheets of paper lying all over your room. However when the time comes to write up your dissertation it's better to use a laptop as the mechanical function of the product is just far better to use than a tablet. 

Tuesday, 4 September 2012

Have you watched "A Conversation With My 12 Year Old Self"?

This is a smart video created by Jeremiah McDonald. He uses a tape that he recorded as a child 20 years ago, and has a conversation with the 12-year-old version of himself.




Thursday, 30 August 2012

Gmail runs away but it still not enough

Recent research by comScore has confirmed that more users choose web-based email services, as opposed to downloading their e-mail onto the computer.

Who company do you think is the most popular web based email provider?

You've got mail!

Friday, 24 August 2012

Are we really on facebook for that long?

It’s no secret that social media platforms such as Facebook and Twitter have found tremendous followings amongst the public with nearly 50% of the UK using social media on an average of 7 hours a day.

Eating out, without your phone!

A US restaurant are attempting to put an end to "distracted dining", by offering diners a 5% to part company with their electronic devices when they are eating.

Thursday, 23 August 2012

Who says that you can’t make use of Instagram pictures?

The Design to Matter team (D2M) in Silicon Valley has designed a new product to give you the possibility to feed your favourite Instagram images wirelessly at 3x the size. The prototype is already ready and waiting to be financed.

Tuesday, 21 August 2012

Apple TV

What do you think about Apple launching its own TV?


There's always been a lot of speculation as to what Apple might do regarding TVs in the future. Some theories state that Apple will be making an actual television, and that it might even be out sometime during the next two years.

Lately Apple has made some important moves. In the US, they added Hulu to the Apple TV line-up, and let Amazon release its instant video streaming app for the iPad. 

Thursday, 16 August 2012

A new favicon is here!


Immediately after the London 2012 Olympic Games, during which Google amused us with different funny Doodles, the Mountain View company has changed their favicon!
New and Old Favicon
New and Old Favicon

Wednesday, 15 August 2012

Is your kid keen to have a tablet device?

The majority of people perceive that children of today love video-games, which is partially true and is demonstrated by a recent NPD Group survey on the issue. The reality is that the popularity of tablet devices is increasing rapidly with kids, particularly those aged 4-14, and they are overtaking and replacing games-consoles. The research also showed that youngsters use an average of 5 different devices in their daily activities.

Tuesday, 14 August 2012

Facebook and Twitter, gold medal winners in Olympics coverage


Twitter recorded +150 million tweets about the Olympics during the 16-day run.

Facebook registered unprecedented growth in users' 'Likes' of athletes' posts.


On previous years, the Olympic Games were mostly followed on television screens. In 2012, the TV competed with smartphone, tablet, and computer screens.

According to Twitter, the most exciting moments came during the competition, not necessarily during the medal-winning conclusion of a sport.

Monday, 13 August 2012

Be creative with your fitness


Getting fit is cheap as chips!


As the Olympic games draw to an end more people are likely to get inspired by the games by getting involved in Olympic sport. However we may not all be able to afford to go to the gym five times a week or pay for membership to join a sports club. This however should not deter an individual away from maintaining their fitness on a regular basis as running in a park or cycling are absolutely free.


Friday, 10 August 2012

Apple pull out all the stops in new ad

As their competition with Samsung intensifies, Apple have turned to Hollywood director Martin Scorsese in their latest TV ad.

Thursday, 9 August 2012

Paper or digital book?

In only 2 years, the sales of ebooks and Kindles have overtaken hardback and paperback books combined; this is the story from Amazon.co.uk where this year 114 downloadable Kindle titles have been sold for every 100 printed books.
Ebook

Wednesday, 8 August 2012

Double life? The app created for that

The digital future trends indicate that privacy and anonymity are disappearing fast. New virtual realities such as blogs and social networks put everyone's life into a huge world where private becomes public. These days, protecting one's own intimate information is harder than ever but from next week a new app will seek to help users for whom this is a pressing concern.






Tuesday, 7 August 2012

Do you want to learn more about Google's products and services?

Learn more with Google Webinars!

If you are interested in learning more about Google's advertising products and solutions, register for an upcoming webinar, or view recorded webinars by clicking here.

Learn tips, tricks, and tools to help make the web work for you.



Friday, 3 August 2012

US presidential candidates use email to contact voters

This interesting infographic depicts the contrasting strategies and success of US presidential candidates Mitt Romney and Barack Obama's email campaigns.

Trendiest #Olympics

2012 is offically the trendiest #Olympics


The ever increasing popularity of social media has lead the Olympic games to be the hot topic on everyones lips. Social media has gotten more people involved in the sporting event than ever before, in comparison to the 2008 Beijing games where there were 90 million facebook users to a cool 900 million in 2012. 211 million Americans will watch the Olympics, many of them through their tablet or smart phone which would  let individuals easily flow from one site to another enjoying their own 'social experience' while sharing it with their friends and family. Social hopping from youtube to facebook to twitter and back again while streaming the games  live will giving those who are unfortunate to have tickets a modern experience of the games.



Wednesday, 1 August 2012

When privacy is a problem... for Google.

How closely has our society come to echoing the 'Big Brother is watching you' sentiments of George Orwell's 1948 classic Nineteen Eighty-Four?

Tuesday, 31 July 2012

Do you have a smartphone or tablet? Now you can use Handwrite!

Handwrite is the new way to search on Google from your tablet or smartphone. It lets you write your search right on the Google homepage.

Friday, 27 July 2012

KISS use social media to create buzz around new album

As KISS have been in existence since the 1970's, they are probably one of the last bands you would expect to see developing a viral presence and using social media to promote their material.

Wednesday, 25 July 2012

The End of Music Store and Physical Albums


It is highly likely that children of today will not know the link between a pen and a cassette tape (see picture below).

Friday, 20 July 2012

Social media is changing how we decorate our homes

Social media has effected many aspects of our lives and surprisingly the decorating of our homes is one of these areas. Below is an infographic that details the influence of several social platforms in our home decor.

Wednesday, 18 July 2012

How would you imagine Nelson Mandela's timeline?

18th of July 2012: the world is celebrating the Nelson Mandela' birthday. Remembered as the first black president of South Africa and having fought against apartheid his entire life, he is 94 years old today.

Tuesday, 17 July 2012

The new 3D imagery of Google Earth for mobile

Google Earth is bringing a new 3D frontier. The new 3D imagery of entire metropolitan areas brings a new frontier to your mobile.

Thursday, 12 July 2012

The rise of Instagram

Just 2 years before Facebook's takeover of the photo sharing app, which took place earlier this year, Instagram had been struggling to gain the sufficient number of users that would enable them to justify a $500,000 investment in their project.

Tuesday, 10 July 2012

New photos of Mars released!

New photos of Mars has been released by NASA, showing the terrain where the robot spent the four-month Martian winter.

If you want, you can download all the images and learn more about the expedition on NASA’s website.


Wednesday, 4 July 2012

iPad Mini set for release

Rumours over the potential release of a mini version of Apple's groundbreaking tablet have been circulating the web for some time and now, according to a report from Bloomberg, a smaller version of the iPad will hit stores later this year.

Tuesday, 26 June 2012

Did you know about Google's Endangered Languages Project?

About half of the world’s approximate 7,000 languages are at risk of disappearing in the next 100 years.

Google's Endangered Languages Project is a site for people to find and share the most up-to-date and comprehensive information about the over 3,000 endangered languages of the world.

Thursday, 21 June 2012

What Is The Point In Viddy?

If there is one social network that has been the success story of 2012, its Instagram. Take a picture, use its build-in effects to tailor the image to how you wish  and share it across Instagram's own social network. The beauty of it popularity was both the ease of sharing the images you create and the ease of which you are able to create those images. Say for example you are eating at a restaurant and you think what has been served to you is rather pleasing to the eye. You take a well angled photo, with a nice filter and there you have your self content that other people will find interesting. No DSLRs, no Photoshop, essentially nothing that halts your journey from inspiration to creation.

Wednesday, 20 June 2012

The most popular landmarks according to Facebook

Social media has become more important to the world of travel and tourism in recent years, with users sharing their views regarding destinations, attractions and hotels via a host of social sites.

Tuesday, 19 June 2012

Microsoft's new tablet: Surface

It is now official. Microsoft's tablet is now a reality. A 10.6-inch, Windows 8-optimized tablet that comes complete with full HD, USB 3.0 support, a plethora of Windows apps, and access to Xbox Live. It is called "Surface".

 

Thursday, 14 June 2012

Understanding the Ways of Pinterest


With any new social media platform emerging on the scene, there can be a wealth of hype that helps spur it on initially for it to then eventually tumble into obscurity. One of those that has been hyped up considerably is Pinterest. While I have not yet been fully taken in by Pinterest, it is something that has considerable clout and will be around for a while. Marketers that are able to successfully engage with Pinterest users are rewarded with an active audience that are passionate about their social network (Something that is not too dissimilar to the Google+ crowd).

Wednesday, 13 June 2012

Control your electronic devices with an app

If you've ever left the house worrying that you've left your oven turned on or hair straighteners plugged in, then plans for a forthcoming app should be of interest to you.

Tuesday, 12 June 2012

3D imagery for Google Earth for mobile!

In a few weeks, Google will be enabling offline maps from more than 100 countries for Google Maps for Android users, making new 3D imagery and tours available in Google Earth for mobile.

Friday, 8 June 2012

Facebook App Store


Guess what? Facebook is about to launch its own app store in an attempt to compete in the 'app war' with Google and Apple. The app store, available for computers as well as smartphones and tablets, will offer 600 different apps at its launch in the US.

Developers will benefit from the launch of Facebook's first paid for apps as  they will be free to charge users for their applications. Furthermore, it will be possible to transfer the same app from a computer to a mobile phone by simply clicking the button 'Send to Mobile'.

With this move Facebook is trying to convince the stock market about its ability of generating revenues, an aspect that many investors have had doubts about.


Thursday, 7 June 2012

Want Greater Access To Our Content? You Must Be a Pirate!

Films are great. 1 to 2 hour long journeys that make us laugh and cry, sometimes that stay with us for the rest of our lives. Most of the time though they can be pretty average. Film, much like TV and music, is undergoing a crisis when it comes to monetizing what it produces. And this is all thanks to the internet.



One weapon the film industry has against the evildoers is cinema. One visit to the cinema and you can see that it is still flourishing no matter how high the prices are. But still, how can they make more money? The answer, 3D! Not only are you able to charge more for 3D but if it ever catches on in a big way, the difficulty that comes with pirating it was something that was bound to have been to looked upon favourably.

Wednesday, 6 June 2012

Interactive adverts on Japanese subway trains

An advertising company have launched an innovative form of advertising on Japanese subway trains, which enables passengers to receive adverts direct to their smart phones through technology that connects with their mobile devices.

Friday, 1 June 2012

MaKey MaKey: simply great!

Extremely simple but clever too. With this invention kit you will never ever stop playing video games! Check this out:


Thursday, 31 May 2012

Dear Businesses, Twitter is Not a Platform for Your Newsletter

It is a big pet peeve of mine. You can trawl the twitter-sphere and see thousands of accounts created for businesses. So how do they utilise what they have? Generally the entirety of their twitter stream will be  "Why not click here for 40% off X product" or "Today we are announcing the new X! Click here NOW!"


Wednesday, 30 May 2012

Pepsi reveal plans for Twitter campaign

Earlier this month it was confirmed that Pepsi had struck a deal with Twitter to gain brand presence on social media, combating the similar collaborative efforts of Coca-Cola and Spotify/Facebook. At the time Pepsi stated that partnership between themselves and the social networking site would enable them to stream concerts via Twitter, however they refused to divulge further information until this week.

Friday, 25 May 2012

Filesharing on Facebook

It's called 'The Pipe' and it's an app that enables Facebook users to share files. The way it work is pretty simple: just drag the file you want to send close to one end of the 'tube' and automatically the file will be shared with the person you want. Maximum capacity: 1 gigabyte.

Thursday, 24 May 2012

The Art Social Media and Gary Vaynerchuk

Social media, even with its popularity, is still not fully understood. Great social media is a combination of good customer service, self promotion, interaction and personality. That last aspect is key. I have seen so many, mainly corporate, social media accounts that lack in personality. If you are new to twitter and see it as a place to write marketing statements which are then checked by committee just to ensure it that it doesn't offend anyone, it has very little appeal to me. Fortunately it is under-going change. Companies are slowly getting wiser to what people find appealing on twitter.

One person that has been ringing this bell for quite a while is Gary Vaynerchuk, a football loving wine cono sur that has made his name marketing wine on the internet. This first video is purely evidence of how on the pulse of the industry Gary Vaynerchuk is. Here he is predicting Facebook's aqusistion of Instagram back in December of last year.




Wednesday, 23 May 2012

How rich is Mark Zuckeberg?

Prior to the Facebook IPO it was estimated that Mark Zuckerberg was worth a staggering $19.1 billion and as the infographic below shows, this would make him richer than many countries, industries, businessmen and celebrities.

Tuesday, 22 May 2012

Ever wondered what is the journey of an e-mail?

Have you ever wondered what happens with an e-mail after you hit the "send" button? Take a journey with Gmail and find out. According to Google, this is the path of a Gmail e-mail:

http://www.google.com/green/storyofsend/desktop/#/it-starts-with-send 




Thursday, 17 May 2012

Social Media has Changed the World of Sport Forever.

The world of sport has been revolutionised by social media. This really will be the summer of sport. Olympics, Wimbledon, and Euros are all set to dominate the global playing field. The stage is set for the worlds best to compete all with the population of the globe gazing upon them. What is different about this summer, more so than past events, is the level of immediate feedback that the internet has brought us. To think that these grand events never used to have twitter is astounding to me as I simply can't be without it. Even productions like Eurovision and the Brit Awards are relatively palatable with social media.




While this greater accessibly to information and opinion is a good thing, the issue is that some of these opinions or thoughts are given greater weight than they probably should have. With a few keystrokes you can find what people think on any given subject and a lot of these people aren't particularly well informed. If the collective ignorance resonates with people on twitter then it can snowball and it can get rather difficult to damage control.

Yesterday at 1pm new England manager Roy Hodgson announced his England team for the 2012 European championship. By 2pm without a game being played, without a ball being kicked #HodgsonOut was trending worldwide on twitter. The lesson? Don't choose a team that is different from irritated England fans.

The internet, with its lack of regulation and with information lacking any form of fact checking, it can be a hot bed for ignorance. But what it also has done has given people greater freedom. For example, you want to find out the design mentality behind the football being used in the match you are watching? Just give it a quick Google. Want to find out how Andy Murry is doing at Wimbledon while you are away? Just have a look on Twitter. With the magic of the internet there really is a world of information at your finger tips.

It is a remarkable thing social media. Information in real time, that is largely accurate from personalities, presenters, and news sources which you have chosen and which you trust. This is why it resonates with people and this is why there really is no going back. Social media is here forever, and I for one welcome our Twitter overlords.

Wednesday, 16 May 2012

Avengers Assemble dominates social media discussion

Marvel's Avengers Assemble has been a hit at the box office since being released last month, the film has grossed over $1 billion and broke a number of cinema records including the highest grossing opening weekend of all time.

Tuesday, 15 May 2012

Are you a startup looking for funding?

If that is the case, why don't you consider working with Google Ventures? They are always looking for entrepreneurs with a healthy disregard for the impossible. Google Ventures has invested in 100+ companies to date.

Monday, 14 May 2012

Facebook's IPO: -3 days


With Facebook's IPO scheduled for May 17th, scepticism dominates in Wall Street due to the uncertain prospective of Mark Zuckerberg's creature. According to a poll conducted by Bloomberg, 79% of investors, traders and analysts who took part in the survey believe that FB's $96 billion valuation is too high. The poll results were unveiled after the news that FB advertising revenues have not managed to match the pace of user growth. Furthermore, Zuckerberg's outfit at Wall Street (The Hoodie Gate) drew criticism, with some Wall Street old grumpies tagging him "immature kid". Time to retire in the Caribbean for you, old grumpies?!

Thursday, 10 May 2012

What Can Sony Do Next?

Sony announced today that is has been yet another year of annual losses, $5.7 billion to be specific. It is difficult to see how a once big time player in the music, film, technology and gaming industries, is now doing a lot of soul searching as to what to do next. The music and film industry has been rife with piracy and Sony, along with the film, TV and music industry, has been poor responding to that. On the technology side of things, it has also been rather rough waters. The emergence of Apple has changed things considerably, and it seems Sony is playing catch up.


Wednesday, 9 May 2012

Pepsi and Coca-Cola taking to social media

The rivalry between Pepsi and Coca-Cola has been one of the most intense and competitive brand wars of all time, not to mention one of the longest running as the battle between them has been raging on for well over a century.

Tuesday, 8 May 2012

Facebook could be censoring your comments

Some Facebook users found the following message when trying to post a comment on Facebook. Apparently, Facebook blocked the comment calling it "irrelevant or inappropriate."

Friday, 4 May 2012

QR code street art

Take a look at the video. This is just an example of what you can do with QR code



Thursday, 3 May 2012

Is Spotify really a revolution?

Yesterday, Spotify made great waves across the internet by finally releasing an iPad application. Something that had been widely rumoured for a while and they had been taking their sweet time in completing. With it now available on a majority of mobile devices, and the service being met with positive reviews, has Spotify become the music revolution that we have been waiting for?

Wednesday, 2 May 2012

Some interesting facts about apps

This infographic reveals some interesting facts about the development and success of apps, essentially it demonstrates that if you want your app to succeed then it is advisable to spend a greater amount of time and money on it.

Tuesday, 1 May 2012

Have you ever played Cube?

Google has released a game called Cube, a game about Google Maps. You can access the game through playmapscube.com. Check out the promo video:

Monday, 30 April 2012

The History of Mobile App Stores [infographic]

This infographic shows the history of mobile app stores. The Android Market, iPhone App Store, Ovi Sotre, BB App World and Windows Phone Marketplace have all been analysed.