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Thursday, 19 January 2012

Nielsen’s “State of the Media: The Social Media Report – Q3 2011”

The power of Social Media continues to have an influence on the public with everything they see and purchase. A study conducted by the Nielsen group revealed some interesting insights on the usage of social networking sites based on geographic and demographic information.

Findings also showed 4 out of 5 active Internet users visit social network sites and blogs as Tumblr penetrates the social media market by increasing its users nearly three times in comparison to the previous year.