The description of the video states "KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice".
About the video can be said that it's been, at least, controversial. It's been accused of promoting slacktivism, and also some data has been released about Invisible Children Inc, the non-profit organization author of the video. This organization doesn't seem to be doing things in an ideal way, as they are assigning only the 32% of their budget to direct help in Uganda. It is advisable that each individual always performs its own research about a non-profit organization before donating money.
Apart from this fact, one thing is clear: Joseph Kony must be stopped. Kony is the leader of the Lord’s Resistance Army, a militant group widely accused of human rights violations including murder, sex slavery, and forcing children to kill “enemies,” which often includes their own parents.