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Friday, 30 March 2012

Now add 'Enemies' on Facebook.

It's such a routine we follow everyday when logging on Facebook- adding friends, Like things, places and even your favorite celebrities. I'm sure you reach a point where you get bored of it. In fact, wouldn't it be great to Dislike people on Facebook for a change. Well, guess what??

A new Facebook app allows users to dislike everything and anyone they hate. The app, called EnemyGraph, allows you to add friends, celebrities, products, movies, etc... and tag them as 'enemy'. Since its launch (March 15), the app has been successful in attracting users where celebrities of the likes of 'Justin Beiber' seem to have top the list with more than 300+ enemies. App developer, Dean Terry, in an interview with Mashable explained: "One thing that has always struck me is the enforced niceness culture. We wanted to give people a chance to express dissonance as well. We're using the word enemy about as accurately as Facebook uses the word friend."
Moreover, one could probably consider it an opportunity, especially brands and celebrities where Terry also believes it helps create a social bond - " You can actually learn a lot about people by what they're upset about and what they don't like. And the second thing is that if you and I both don't like something, that actually creates a social bond that hasn't been explored in social media at all."

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