Just a simple change on our homepage has improved the look drastically! What did we change? Made the image full-height Chose a spanky...
Video campaigns used to be secluded, given their own little tab, which was often hidden in the bottom-left corner of the AdWords screen, unl...
Tuesday, 10 April 2012
A smartphone app that manipulates dreams?
The new smartphone app is DreamON. It's the largest dreaming experiment ever. It has been launched at the Edinburgh Science Festival.
The app monitors a person 20 minutes before they wake, playing a 'soundscape' designed to invoke pleasant scenarios, such as lying by the sea or walking in the countryside. Participants will then be asked to record their final dream to a database. Researchers expect up to 10,000 people to take part in the study. The app has been designed to "manipulate" people's dreams, in an attempt to conjure up situations and experiences inspired by the sounds they are hearing.
The Edinburgh International Science Festival runs until 30 April.