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Thursday, 12 April 2012

Striptease on Facebook [Video]

'Strip' is the buzz around Facebook currently. Rather, it comes as a surprise as to what extent a brand can go to promote itself. Stussy, a clothing brand, are re-launching their Amsterdam Facebook page with, if I should say, a 'very thoughtful' social media campaign called "Strip for Likes" in order to promote it's spring/summer 2012 collection. The tagline: "Like to see less, and share to undress." Creepy it may sound, the Facebook page Likes has already crossed 1,000.

The sexy model is herself desperate to get rid off the bulge: "Phew! That feels better. But please help me remove my clothing by sharing the link..." However, there is only one small problem, Facebook's promotion policy that states "You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion."

So, what do you think of the campaign? Are you going to 'Like' it?

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