Popular Posts

Thursday, 31 May 2012

Dear Businesses, Twitter is Not a Platform for Your Newsletter

It is a big pet peeve of mine. You can trawl the twitter-sphere and see thousands of accounts created for businesses. So how do they utilise what they have? Generally the entirety of their twitter stream will be  "Why not click here for 40% off X product" or "Today we are announcing the new X! Click here NOW!"


Wednesday, 30 May 2012

Pepsi reveal plans for Twitter campaign

Earlier this month it was confirmed that Pepsi had struck a deal with Twitter to gain brand presence on social media, combating the similar collaborative efforts of Coca-Cola and Spotify/Facebook. At the time Pepsi stated that partnership between themselves and the social networking site would enable them to stream concerts via Twitter, however they refused to divulge further information until this week.

Friday, 25 May 2012

Filesharing on Facebook

It's called 'The Pipe' and it's an app that enables Facebook users to share files. The way it work is pretty simple: just drag the file you want to send close to one end of the 'tube' and automatically the file will be shared with the person you want. Maximum capacity: 1 gigabyte.

Thursday, 24 May 2012

The Art Social Media and Gary Vaynerchuk

Social media, even with its popularity, is still not fully understood. Great social media is a combination of good customer service, self promotion, interaction and personality. That last aspect is key. I have seen so many, mainly corporate, social media accounts that lack in personality. If you are new to twitter and see it as a place to write marketing statements which are then checked by committee just to ensure it that it doesn't offend anyone, it has very little appeal to me. Fortunately it is under-going change. Companies are slowly getting wiser to what people find appealing on twitter.

One person that has been ringing this bell for quite a while is Gary Vaynerchuk, a football loving wine cono sur that has made his name marketing wine on the internet. This first video is purely evidence of how on the pulse of the industry Gary Vaynerchuk is. Here he is predicting Facebook's aqusistion of Instagram back in December of last year.




Wednesday, 23 May 2012

How rich is Mark Zuckeberg?

Prior to the Facebook IPO it was estimated that Mark Zuckerberg was worth a staggering $19.1 billion and as the infographic below shows, this would make him richer than many countries, industries, businessmen and celebrities.

Tuesday, 22 May 2012

Ever wondered what is the journey of an e-mail?

Have you ever wondered what happens with an e-mail after you hit the "send" button? Take a journey with Gmail and find out. According to Google, this is the path of a Gmail e-mail:

http://www.google.com/green/storyofsend/desktop/#/it-starts-with-send 




Thursday, 17 May 2012

Social Media has Changed the World of Sport Forever.

The world of sport has been revolutionised by social media. This really will be the summer of sport. Olympics, Wimbledon, and Euros are all set to dominate the global playing field. The stage is set for the worlds best to compete all with the population of the globe gazing upon them. What is different about this summer, more so than past events, is the level of immediate feedback that the internet has brought us. To think that these grand events never used to have twitter is astounding to me as I simply can't be without it. Even productions like Eurovision and the Brit Awards are relatively palatable with social media.




While this greater accessibly to information and opinion is a good thing, the issue is that some of these opinions or thoughts are given greater weight than they probably should have. With a few keystrokes you can find what people think on any given subject and a lot of these people aren't particularly well informed. If the collective ignorance resonates with people on twitter then it can snowball and it can get rather difficult to damage control.

Yesterday at 1pm new England manager Roy Hodgson announced his England team for the 2012 European championship. By 2pm without a game being played, without a ball being kicked #HodgsonOut was trending worldwide on twitter. The lesson? Don't choose a team that is different from irritated England fans.

The internet, with its lack of regulation and with information lacking any form of fact checking, it can be a hot bed for ignorance. But what it also has done has given people greater freedom. For example, you want to find out the design mentality behind the football being used in the match you are watching? Just give it a quick Google. Want to find out how Andy Murry is doing at Wimbledon while you are away? Just have a look on Twitter. With the magic of the internet there really is a world of information at your finger tips.

It is a remarkable thing social media. Information in real time, that is largely accurate from personalities, presenters, and news sources which you have chosen and which you trust. This is why it resonates with people and this is why there really is no going back. Social media is here forever, and I for one welcome our Twitter overlords.

Wednesday, 16 May 2012

Avengers Assemble dominates social media discussion

Marvel's Avengers Assemble has been a hit at the box office since being released last month, the film has grossed over $1 billion and broke a number of cinema records including the highest grossing opening weekend of all time.

Tuesday, 15 May 2012

Are you a startup looking for funding?

If that is the case, why don't you consider working with Google Ventures? They are always looking for entrepreneurs with a healthy disregard for the impossible. Google Ventures has invested in 100+ companies to date.

Monday, 14 May 2012

Facebook's IPO: -3 days


With Facebook's IPO scheduled for May 17th, scepticism dominates in Wall Street due to the uncertain prospective of Mark Zuckerberg's creature. According to a poll conducted by Bloomberg, 79% of investors, traders and analysts who took part in the survey believe that FB's $96 billion valuation is too high. The poll results were unveiled after the news that FB advertising revenues have not managed to match the pace of user growth. Furthermore, Zuckerberg's outfit at Wall Street (The Hoodie Gate) drew criticism, with some Wall Street old grumpies tagging him "immature kid". Time to retire in the Caribbean for you, old grumpies?!

Thursday, 10 May 2012

What Can Sony Do Next?

Sony announced today that is has been yet another year of annual losses, $5.7 billion to be specific. It is difficult to see how a once big time player in the music, film, technology and gaming industries, is now doing a lot of soul searching as to what to do next. The music and film industry has been rife with piracy and Sony, along with the film, TV and music industry, has been poor responding to that. On the technology side of things, it has also been rather rough waters. The emergence of Apple has changed things considerably, and it seems Sony is playing catch up.


Wednesday, 9 May 2012

Pepsi and Coca-Cola taking to social media

The rivalry between Pepsi and Coca-Cola has been one of the most intense and competitive brand wars of all time, not to mention one of the longest running as the battle between them has been raging on for well over a century.

Tuesday, 8 May 2012

Facebook could be censoring your comments

Some Facebook users found the following message when trying to post a comment on Facebook. Apparently, Facebook blocked the comment calling it "irrelevant or inappropriate."

Friday, 4 May 2012

QR code street art

Take a look at the video. This is just an example of what you can do with QR code



Thursday, 3 May 2012

Is Spotify really a revolution?

Yesterday, Spotify made great waves across the internet by finally releasing an iPad application. Something that had been widely rumoured for a while and they had been taking their sweet time in completing. With it now available on a majority of mobile devices, and the service being met with positive reviews, has Spotify become the music revolution that we have been waiting for?

Wednesday, 2 May 2012

Some interesting facts about apps

This infographic reveals some interesting facts about the development and success of apps, essentially it demonstrates that if you want your app to succeed then it is advisable to spend a greater amount of time and money on it.

Tuesday, 1 May 2012

Have you ever played Cube?

Google has released a game called Cube, a game about Google Maps. You can access the game through playmapscube.com. Check out the promo video: