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Wednesday, 20 June 2012

The most popular landmarks according to Facebook

Social media has become more important to the world of travel and tourism in recent years, with users sharing their views regarding destinations, attractions and hotels via a host of social sites.
Pinterest has become key as users upload pictures of destinations they have visited, which can often be enough to convince other users to consider a holiday to this location. The interactive nature of Twitter has led to a number of tourist boards using the site to promote tourism in their country, including Swedish and Greek tourism officials who recently launched campaigns to spread positive word of mouth advertising of their destinations. However Facebook remains one of the most powerful sites for tourism due to the convenience and appeal of checking in at locations throughout the globe and Facebook have now used this data to compile a list of the most popular "social landmarks" based on check in data.

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