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Tuesday, 14 August 2012
Facebook and Twitter, gold medal winners in Olympics coverage
Twitter recorded +150 million tweets about the Olympics during the 16-day run.
Facebook registered unprecedented growth in users' 'Likes' of athletes' posts.
On previous years, the Olympic Games were mostly followed on television screens. In 2012, the TV competed with smartphone, tablet, and computer screens.
According to Twitter, the most exciting moments came during the competition, not necessarily during the medal-winning conclusion of a sport.