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Wednesday, 15 August 2012
Is your kid keen to have a tablet device?
majority of people perceive that children of today love video-games,
which is partially true and is demonstrated by a recent NPD Group
survey on the issue. The reality is that the popularity of tablet
devices is increasing rapidly with kids, particularly those aged
4-14, and they are overtaking and replacing games-consoles. The
research also showed that youngsters use an average of 5 different
devices in their daily activities.
2012 alone, tablet usage among this age group has increased by 13%, a
fact confirmed as well by the high number of you-tube videos
concerning children and babies playing with electronic devices.
Basically kids are using tablets to watch movies and TV shows, to
play games, read books and listen to the music. Moreover, older
children take pictures, share and communicate through social media.
In other words, it seems they can easily understand and learn to
utilise the whole package of capabilities available on these devices.
interesting discovery should increase marketer attention to younger
audiences. The professionals are now seeing new business
opportunities in the marketplace of services and applications as well
as brands and entertainment for tablets. In future children may be
more influential in the choice of electronic devices within families.
Business wise, in the actual market, kids appear more important than
in the past.
the increase of the popularity of tablets is not a surprise, the fact
children are one of the principle audiences using electronic devices
comes out of the blue. Hence, from a business perspective, the
understanding of kids' needs and preferences regarding this sector
has become vital for marketers.