This is a smart video created by Jeremiah McDonald. He uses a tape that he recorded as a child 20 years ago, and has a conversation with the 12-year-old version of himself.
Marketers could learn many lessons from the surprising success of the tape.
There are 3 key factors for this success: Good video editing, a self-explanatory title, and the growth of social media.
If marketers ever need to demonstrate to skeptics why investing on video is worthy, they should just show the reach and views of "A Conversation With My 12 Year Old Self".