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Thursday, 18 October 2012

Social Media and the US presidential election

2012's presidential election, between Barack Obama and Mitt Romney, is set to be the most reliant on digital technology in history. Both candidates have been reliant on social media so far, which is becoming a key part of the campaign trail and is genuinely beginning to influence how all politicians communicate with voters and where they spend their budget.

Mashable have created the below infographic, detailing how the $9 billion to be spent by politicians will be used and their findings are quite interesting. Take a look and think about whether you agree with this investment into social channels, but remember that it does ensure that their messages are succint and, in some cases, limited to 140 characters.