A nice infographic shows how the number of people shopping in US has been increasing since 2006 beginning on Black Friday to Cyber Monday. Online sales are involved as well as shop sales.
Video campaigns used to be secluded, given their own little tab, which was often hidden in the bottom-left corner of the AdWords screen, unl...
Whoever ends up winning the UK general election 2015, there’s no denying that there has been a clear winner on social media thus far. If th...
Friday, 30 November 2012
Thursday, 29 November 2012
Wednesday, 28 November 2012
People spend hours each month on social media platforms, engaged in correspondence with their friends and family, tweeting about current news and being spoon fed information about a rainbow of topics. But those very same platforms, which are supposed to connect people, are making society more introverted.
Tuesday, 27 November 2012
The internet is a form of media with unknown potential. Every year, the number of people gaining access to the Internet is increasing across the globe - in developed countries, developing countries and also third-world nations.
Monday, 26 November 2012
We have often considered how much social networks can change our lives and they can actually have a huge impact, sometimes even too much. The following example comes from Rome, where a fifteen year old boy killed himself.
Friday, 23 November 2012
We've all been there, waiting to do some online shopping and the website we are attempting to use takes far too long to load. The real question is whether to wait for it to load or to simply defect to a competitor and the answer, for the majority of people, is that we simply take our business elsewhere.
Thursday, 22 November 2012
Tuesday, 20 November 2012
Monday, 19 November 2012
Every week physicists and scientists discover something new about the universe, only last week they just discovered a new planet that has no sun. The universe is so big and mysterious that it’s still impossible for humans discover everything about it.
Well, what if it could be possible to travel around galaxy only with simply a click?
Friday, 16 November 2012
Alernate Reality Games (ARG's) are arguably one of the most entertaining and interactive marketing techniques, using the real world as a platform for virtual treasure hunts and storytelling. Beginning as method of promoting films, ARG's have recently been used by a number of the biggest global brands including McDonald's, Levis and Google, who have recently introduced their latest ARG - Ingress. However this is an ARG with a twist, as it incorporates Augmented reality within the gameplay.
Thursday, 15 November 2012
Wednesday, 14 November 2012
Everyday millions of people insert hundreds of million keywords into Google search. But what word did we search for most in 2012?
Tuesday, 13 November 2012
I ask you this question because a couple of days ago Google had to pay no less than $207,700 to an Australian-Serbian, Milorad Michael Trkulja, because Google search results identified him as a drug dealer. A few weeks ago, if you searched for his name, he would have appeared next to some of the most wanted criminals in Australia.
Monday, 12 November 2012
It is incredible how Google is able to let us travel between different ages and from topic to topic. Some weeks ago we may have searching through a mystical world, but today we are immersed in a French modern sculpture world??.
Friday, 9 November 2012
Following the devastation caused by Hurricane Sandy, millions have begun donating to charities and organisations helping to rebuild the New York/Jersey area and these fundraisers have also been encouraging others to get involved in the cause. However a group of advertising students have invented an excellent way to make donating easier for today's mobile and social generations, all they need is a helping hand from Apple. Watch the video below to find out more:
Thursday, 8 November 2012
Tuesday, 6 November 2012
Today is one of the most important days for the entire planet, as it is the day when the leader of the United States, for the next 4 years, is decided. Democrats and Republicans have done all they can and will now compete in the poles, each hoping to make their country a better place. In recent months, both parties have invested more than $1.2 billion promoting their vision of America’s future and to what the best way forward.
Monday, 5 November 2012
Thursday, 1 November 2012
In South Africa, Cape Town, people turn to social media to help track down criminals and to identify crime hot spots. The facebook page Traffic fines, camera's & updates in Western Cape is a good example: http://www.facebook.com/TrafficWC?fref=ts. It has almost 30,000 likes and people post on crime incidents they've experienced to warn others. According to the founder, it is the fastest growing Facebook page in South Africa. They provide real time information about robberies, shootings and other criminal activities and this reflect the aim of the page, which was set up to 'reduce crime and corruption in the area.'