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Friday, 21 December 2012

Snoop Dogg, Twitter and an NBA Team

The title of this article might sound like the punchline to a bad joke, but the combination of these 3 entities recently proved the power and influence of social media. Sports and social media often go hand in hand, with  fans participating in real time interaction during events and this predominantly takes place on Twitter. But have you heard of a social network altering the fortunes of a team? Well that's where Snoop Dogg comes in...
The Dakota Wizards basketball team has struggled since its inception 1995 and  perhaps even more so, since they became the Santa Cruz Warriors. But a sense of local pride has been restored recently and a torrent of positive publicity has ensued. After an image of proud Californian Snoop Dogg with a Warriors basketball appeared online, local interest in the team began to increase and there has been a great amount of publicity surrounding the team.

Kevin Cote, digital marketing director at a rival team, stated that "this is the first time this community has really had a team to rally around" and Snoop Dogg has certainly played his part in this.