The British independent film Pulp is being exclusively released today via Xbox Live, so becoming the first film in history to do so.
Rather than being a 'straight-to-DVD' release, creator Adam Hamdy negotiated a release on Microsoft's digital gaming platform. Microsoft has been planning to open up Xbox Live for more general, non-gaming home entertainment and is looking to release further films in the future.
This will be particularly interesting for independent films with a limited budget that cannot afford a theatrical release. And few distributors are willing to make a gamble on a film with no bankable actors or director, due to marketing and distribution often costing upward of £2 million.
A multimedia platform like Xbox Live could enliven an industry segment that has been stuggeling hard recently - even production companies with an amicable track record, like Revolver, have been forced to cut back financially.
Pulp is released today exclusively on Xbox Live.