It was only 10 days ago that we were speculating that Spotify may have a genuine rival, in the form of Twitter's recent launched #music app. However the popularity of the recent venture, which recommends bands based on Twitter mentions, has fallen rapidly.
#music has exited the top 100 free US apps, less than 2 weeks after its release and it is also falling in the music app chart. The image below, supplied by App Annie and sourced from Mashable, demonstrates the app's waning popularity. So the question is no longer how it can rival Spotify, but is how can Twitter resurrect it before it becomes a total failure?
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As we all know, social media is a powerful tool which can be used for good or evil.