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Friday, 19 July 2013

Apple acquires local mapping startup Locationary

Apple has just recently bought the company Locationary, a startup that organizes data on local businesses based in Toronto, for an unknown amount of money. Reports say that acquiring Locationary included all of its team and technology. This move seems to be part of Apple's attempt to work towards better improved mapping apps for iPhone and iPad. Recently Apple has bought several other mapping-related businesses including Poly9 and Placebase.

This might be due to the criticism of Apple's own default mapping app, which launched with iOS 6 in September. Many users have been vocal about preferring the popular Google Maps app to Apple's pre-downloaded mapping app. Apple's CEO has publicly apologized for the iOS 6 mapping device, and the disappointment in the app is reportedly why Apple let go of previous head of iOS, Scott Forstall. Apple has had nine business acquisitions between October and May, compared to about six acquisitions in the years prior.