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Wednesday, 24 July 2013

The Guardian's two version: Royal or Republican?

If the first rule for any editorial product is to think about what your readers want, we can easily say that the popular British newspaper The Guardian has completely reached this goal.

Thanks to a smart approach on reporting the Royal Baby news, The Guardian has made it possible for everybody to keep reading the normal version newspaper in these Royal Baby focused news days. The online version of the newspaper has incorporated a button that gives the possibility to choose which version to read: Royal or Republican?

In this way, everyone who is not interested in Royal Baby news can just click on the "Republican?" button to have a The Guardian version Royal Family/Royal Birth/Royal Baby free.

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