If the first rule for any editorial product is to think about what your readers want, we can easily say that the popular British newspaper The Guardian has completely reached this goal.
Thanks to a smart approach on reporting the Royal Baby news, The Guardian
has made it possible for everybody to keep reading the normal version
newspaper in these Royal Baby focused news days. The online version of the
newspaper has incorporated a button that gives the possibility to choose
which version to read: Royal or Republican?
In this way, everyone who is not interested in Royal Baby news can just
click on the "Republican?" button to have a The Guardian version Royal
Family/Royal Birth/Royal Baby free.
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