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Thursday, 26 September 2013

25% of all submitted Yelp reviews fake

A quarter of all reviews the online directory and consumer website receives, are not real. Opinions that are submitted are often skewed. Yelp’s automated review filter suppresses about 25% of the reviews it receives because they are suspicious. A spokesperson mentioned they are quick to get rid of fake comments. In New York 19 firms were fined for more than £200,000 for posting faked reviews.

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