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Wednesday, 4 September 2013

A Spark of Brilliance - Neil Hilborn - "OCD"

This video gets me every single time I watch it... and yet I can't stop watching





Neil Hilborn has OCD. He got it under control through a lot of therapy. Since then, he's been performing at poetry slams, raising awareness of the disorder and enthralling audiences with his performance.

Here, he talks about why his relationship with his girlfriend was worne down by his obsessive compulsive behaviour.

And he ends with a line that is sure to leave a lump in your throat, and perhaps move many to tears.

Detaching oneself from the video, it is also interesting to see what drove over 4 Million people to watch it in just one month - the emotion.

People connect with his feeling at a deeply emotive level. The video moves them in an almost primal way. Such powerful emotion is the best way to ensure virality of any video. Marketers strive to touch such a nerve every day - many fail, but every so often, one finds that spark of brilliance and a new online viral phenomenon occurs.