Ryanair have stated that it will be used to keep customers up to date with their news and developments in their services, however it will soon become a channel for disgruntled consumers to vent their frustrations.
Source: Brand Republic
It will be extremely difficult for Ryanair to alter the perceptions of their brand, especially if they take their disinterested brand of customer service to their Twitter feed. But this is certainly a pigeon step in the right direction! What are your thoughts on this?