Matt Jones has been selected by Facebook as the artist to design their new smilies! Jones confirmed that the current Facebook smilies are ve...
Uber, the notorious ride share taxi service, have picked the coldest and wettest day of the British summer so far to drive around giving peo...
Monday, 2 December 2013
Social Media Fails to Drive Black Friday Sales
On Friday we discussed the UK invasion of the Black Friday Sale and highlighted Amazon's use of Twitter to drive their sales. Constantly updating their Twitter feed with their latest offers and informing their vast following of deals was bound to work right?
It lead me to the site and I purchased an offer item, but statistics reveal that social media drove just 1% of purchases! More on IBM's research can be found here
Does this new surprise you? And if you purchased in the Black Friday Sales, where did you discover the offers? Let us know in the comments below