Popular Posts

Thursday, 18 December 2014

Wearable Tech becoming viable Option for Multi-platform Marketing

Wearable technology is advancing. Items such as the Google Glass and watches that measure your heart rate/ fitness are great examples of wearable tech. One way advertisers are starting to dip in to the ever growing market of wearable technology is by using FitAd, a wearable advertising platform aimed at Heath/Fitness brands.

Thursday, 11 December 2014

Google and Artificial Intelligence

Movies such as Terminator and I robot might not be as far off as we'd like to think. Google is having discussions regarding its fears of advancement in Artificial Intelligence (or A.I). They have assembled a team in London to work on adding A.I to Google features. They make up Google's "DeepMind" which was established back in 2004.

Friday, 5 December 2014

Obama and Google renovate Christmas for the digital age

Forget the Macy's lights and the Times Square Ball drop, this year's coolest light show is taking place tonight, in Washington DC!

To celebrate the 92nd annual White House Christmas tree lighting ceremony, the president has agreed to collaborate with Google on a campaign called 'Made with Code', which aims to get young people interested in coding. There's a twist though...this campaign is for girls only!

Thursday, 4 December 2014

Christmas Battle: Microsoft or Google?

Wrapping presents, decorating the the tree and.. stalking Santa? That's right, Microsoft and Google's annual "Santa Tracker" is back and for the very first time they're fully optimised for mobile.

Monday, 24 November 2014

If it's worth doing...

In light of recent social media slip ups by silly politicians posting pictures construed as a slight on patriotic working classes, I thought it would be interesting to look at instances when social media is done right.

(Although considering this particular politician has since resigned from her post, perhaps the only way to do social media is the Jennifer Lawrence way: not to do it at all.)

Friday, 21 November 2014

Mustached Dutch man shows us the future of handheld devices

Those who have seen Black Mirror will know that it's great. Those who haven't seen Black Mirror should think on their sins.

In one memorable episode the future peoples all have a 'grain' implanted behind their ear, which records everything they do: every unsuccessful job interview, dinner party and marital infidelity. The purpose is to allow all memories and past actions to be reviewed and agonized over.

It's one of the more freaky alternate realities in the show, and it looks as though current technology may be catching up.

Friday, 14 November 2014

Battle of the Ads: Sainsbury’s Challenge John Lewis For Best Christmas Ad

It seems that John Lewis aren’t the only ones capable of producing a top notch Christmas ad.

Yesterday, Sainsbury’s released ‘Christmas is For Sharing’, a heart-warming interpretation of Christmas day 1914 during WW1 in which both British and German soldiers embraced the true spirit of Christmas by laying down their arms, sharing stories, presents, and even a good old kick about.

Friday, 7 November 2014

What should we make of Facebook's healthcare campaign?

The leaves are falling, the temperature is dropping, and another devastating John Lewis commercial has been released, which can mean only one thing: the Christmas season has begun.

And the tech world is getting into the spirit of banishing evil and spreading love and joy. Yes, that's right, Father Zuckerburg is joining the fight against Ebola.

Friday, 24 October 2014

Is Google losing its grip on search advertising?

Call me mad, but Google's dominance of the online advertising world may be diminishing. According to the latest Q3 figures, stock fell, and revenue was up just 19.5% year-over-year - Google's lowest level since 2009.

Even though the search giant booked $16.5 billion in revenues on its search business in Q3 alone, many are seriously beginning to consider whether Google might eventually lose the search war.

Tuesday, 21 October 2014

Google Testing SERPs Without Bold Text

Google's always drawn attention to relevant words in the search results by formatting the words in the listing that match the search query  with bold text. Now, they are testing a new search engine results page format where all listings are in plain text with no words in bold.

SERP Test Without Bold Text

Monday, 20 October 2014

Facebook Let's the World Know When You've Snuffed It!

There’s a new thing on Facebook. It’s a little screen that pops up when you are within the boundaries of IMMINENT DEATH and asks you if you’ve snuffed it, or have managed to wrench free a hand in the midst of the rubble and are using the last of your energy reserves to tap a little button on the screen to say ‘yes, Facebook masters, I live on yet’.

Friday, 17 October 2014

The funniest not-funny moments from the Apple iPad and Mac event

There were many takeaways from the recent Apple event: the OS X interface is going to look different, the iPad Air will look thinner, the iMac screen will look better, and you'll be able to look at your iPhone on your wrist.

But what I think really came across with this event is that no one is above a good Dad joke... even the 'coolest' company on the tech scene.

Tuesday, 14 October 2014

What do we think about Earthcam?

If you haven’t heard of Earthcam, it’s like a live version of Google maps i.e. a place where you can endlessly drown in the experience of other lives in other places (which mostly involves watching the snail-like speed of New York taxis trapped in their Times Square nightmare).

Personally, I’ve dedicated a good deal of (un)valuable time to watching the tourists in London as they try to dodge the traffic at Abbey Road long enough to take a picture. I’m not watching it in the hope that one of them will eventually provide me with some real Eastenders-stylee drama by snuffing it under a passing ice cream van, it’s merely addictive to see real life, y’know, live.

Friday, 10 October 2014

Spain's first pay-per-laugh (PPL) comedy club

A comedy club in Barcelona is charging it's patrons per laugh, according to the BBC. No joke.

In order to counter falling audience numbers, The Teatreneu club, in partnership with ad agency The Cyranos McCann, has installed tablets on the back of each seat equipped with facial recognition software.

These tablets detect and charge 0.30 Euros (£0.24) each time an audience member laughs, and at the end of the show they pay for how many laughs they laughed.

Monday, 29 September 2014

Even Perverts Need a Release

There was an article in the Telegraph today which, in a nutshell, suggested social media encourages us(/primarily men, according to the writer) to be weird perverts.

Fair enough. Child pornography is rife, people can unleash their inner freak via Tinder, 

 and Facebook is a hotbed of trolls who creep down its corridors looking for profile pictures which show a hint of cleavage, so they can then send borderline incomprehensible messages about how difficult it is to ‘finding nice frend’.

Friday, 26 September 2014

Emma Watson verses The Internet

Okay, time to get serious this week. The whole leaked celebrity photos debacle seems to of opened a wide-reaching debate about the status of women on the internet... and I'm about to comment on it.

It's well founded that women are at extremely high risk of abuse and violence at the hands of men, and whilst most of us weak, hormonal ogres do a fairly decent job of leaving women alone in real life, when it comes to the online world there seem to be endless trolls and hackers looking to attack women at the click of a mouse.

Friday, 19 September 2014

How about them Apples, Google?

The "right to be forgotten" case against Google may of actually been forgotten by quite a few people. The European guys have certainly been taking their sweet time ratifying the whole appeal!

Lets have a reminder. It was on the 13 May that the European Court of Justice stipulated that everyone has the so-called "right to be forgotten" - meaning stop linking to my embarrassing "Las Vegas" incident Google...

Thursday, 18 September 2014

Apple responds to requests to remove Songs of Innocence from your iTunes

    Apple’s latest marketing technique is to force people to endure U2’s new album. Unsurprisingly, this didn’t go down well. Upon release the album was panned by critics and apple users alike. It even succeeded in making people hate Bono and U2 more than ever, which I didn’t think was possible. Popular rapper Tyler the Creator was not a fan.

Monday, 15 September 2014

Robot journalists - bringing fact-like, unoriginal articles to the creatively-challenged

The Los Angeles Times are employing robot journalists. And we don't just mean lazy-eyed, Monday morning, zombie-esque journos who bash out thoughtless, unoriginal copy. This is much more 'oh-god-they've-replaced-the-Tesco's-staff-with-scanners, WHERE WILL THE JOBS GO?, help us, save us, call Bob Geldof' type stuff.


Thursday, 11 September 2014

GoPro’s Dynamite YouTube Strategy

The California-based digital camera manufacturer is in the top 5 ranked brand channels on YouTube according to Touchstorm, with a mammoth following of over 2.2 million and an average awesome ranking of 110.

Brands only account for around 2% of YouTube channels, so GoPro must be doing something right in order to keep their place at the top. How do they keep their viewers engaged and bouncing with excitement?

Wednesday, 10 September 2014

Android fanboys and fangirls react to iPhone announcement

 The Apple launch has now come and gone – revealing two new iPhones, a watch and a man with scarf. They’re bigger, faster and more amazing than ever, but Android users have not taken to it.
   The Android fanboys and fangirls have reacted to the announcement of Apple’s new products by – shock horror – slamming it. Twitter user and avid fanboy Eduardo had this to say on the matter:

Monday, 8 September 2014

The internet = cute stuff. That's it.

Recently I discovered the secret to popularity. (And by popularity I mean online likes and shares and love and affection from the adoring virtual fans I interact with through the screen. What other kind of popularity is there?) 

Aside from keeping me warm at night and giving me a fuzzy feeling on the inside, this new discovery had lead me to scrutinize the human emotional scale of online beings.

Because the secret to the internet, truly, is cute stuff. Which is fine, but what does it say about us?

See, this is what you want, isn't it?

Friday, 5 September 2014

iCloud Password Strength = Weak (and possibly irrelevant)

Apple are in big trouble. Over 100 celebrities have had naked photographs and intimate videos stolen from their iCloud and posted across the 4Chan network. It seems the Cloud may not be as safe and convenient as the tech giants would have us believe...

The leaked photographs are a ruthless violation of the privacy of female celebrities and should be condemned. But at least Jennifer Lawrence's boobs have finally put an end to ALS Challenge videos.

Monday, 1 September 2014

Let's making laugh at bad Engrish!

Ok, so with fewer recent feelings of rage towards social media and the internet in general, this week I'm going to delve into one of my favourite websites, find some of the more amusing photos and post them for your viewing pleasure. Sit back on this fine Monday afternoon, take a drag on your cigar, a sip on your whiskey and enjoy... (What we should all be doing in a better world).

Photo credit: http://www.engrish.com/

Friday, 29 August 2014

Locked inside Google's new Vault

Google is further expanding its monopoly over the information age. They've already got the Knowledge Graph, which collects data from across the web to enhance its search results:

All the Wiki information and link suggestions that pop up to the right of the search results is the Knowledge Graph

But Google have noticed that results are slowing down. The Knowledge Graph relied on human crowd-sourcing to expand its information, and humans just aren't up to scratch.

Monday, 25 August 2014

To tweet or not to tweet? That is the moral dilemma.

So during the past week, with the beheaded American journalist so fresh in our minds, a few moral dilemmas have arisen. Namely -  how are we to get across the monstrous nature of a crime and inform the world without inadvertently 'promoting' the criminals behind it?

The simple solution is, don't twoot, twit or twine about it on the internet.

Friday, 22 August 2014

Lock your tablets: Google is coming for your kids!

Many will of heard the latest announcement from Google of their plans to roll out a suite of services specifically targeted for kids. For those that haven't: Google for kids is happening.

Thursday, 21 August 2014

Mobile Coupons: The Future Of The Committed Couponer - Hopefully.

It was only last week that I was standing third in the queue in my local grocery store, large, heavy shopping basket in hand, waiting for the small elderly lady at the front of the line to dig out all 30 of her paper coupons. Pockets, hidden bag compartments and purses were rifled through, 11 minutes were lost, and blood pressure rose to a dangerous level.

Monday, 18 August 2014

Digital Natives

The digital natives are coming. They are growing bigger day by day. Watch them as they grab for that extra pint of milk to pour on their cereal, determined to magnify themselves into the horrible beasts they will one day become.

Friday, 15 August 2014

Gooogle annunces close variant matching fir al exact and phrase keyworrds

Spellig is hard. Why do I need to learn how to spell when i've got a perfect spell checker to do that for me? I guess it's the same reason why I've got a calculator so i never need to do sums.

Predictive text/auto-correct also means I can vaguely brush my thumb across the touch screen of my iPhone and Apple will ensure that there is minimum embarrassment for me after i press send... Right?

Thursday, 14 August 2014

15 Awesome Stats From Google That Will Change How You Think About Marketing

70% of mobile searchers call a business directly from Google search results

40 Million calls on average are made each month to businesses directly from their Google ads

Friday, 8 August 2014

Google and Yahoo - sticking it to the man?

Russian relations with the West appear to be worsening with each passing day. In response to the Western sanctions over the crisis in Ukraine, Russia yesterday imposed a 'full embargo' on food imports from the EU, US and other Western countries. It is also threatening to block Siberian air space - something likely to severely disrupt flights between Europe and Asia.

Thursday, 7 August 2014

Google, Wikipedia & Others Need To Stop Monkeying Around "Right To Be Forgotten"

As if the entire farce around the "Right To Be Forgotten" decree from the European courts was not ridiculous enough, the Wikimedia Foundation has joined in the fray by announcing that they will post notices for each indefinite removal of Wikipedia search results.

Wednesday, 6 August 2014

New use found for Nike+ running app

The general consensus is that going for a run is both tiring and boring - but not if your San Francisco jogger Claire Wyckoff. She's decided to use her Nike+ app to create some artwork, from a corgi to a Space Invaders alien.

Friday, 1 August 2014

Google Cardboard: The New 'Oculus Thrift'

Google has made a couple of pleasantly surprising moves recently. For starters they decided to reveal the open source code for the I/O 2014 App - originally built to guide attendees around the event - in order to help developers code for their own projects.

And at a recent Google developer conference, the star of the show wasn't the smart watch or Android on the big screen TV - it was a piece of cardboard.

Monday, 28 July 2014

Ding Dong The Book Is Dead - Kindle Unlimited Is Here!

So not only is the commercial mega giant buying souls, limbs and backstreet products made in unlawful Chinese warehouses (probably – just scroll through recent Daily Mail articles, there’s bound to be something on there), Amazon has leaked the fact that it’ll soon be attempting to buy our long term affection and loyalty by offering us books by the thousand for the same price as a Pret a Manger sandwich.

(Unless you do Pret the homeless way).  

Wednesday, 23 July 2014

Breaking The Brand: 6 Of The Biggest Social Media Disasters

Social media can be a brilliant platform for businesses to interact with their customers, but every once in a while, a Facebook post or tweet is posted that is so inappropriate, the Twittersphere are left with their mouths hanging open.

This has happened countless times over the last two years, with companies like HMV and Tesco falling under the bus. Whether it was a badly timed post, an accidental racial slur, or disgruntled employees hijacking the company account, it always seems to end the same way, with social media outrage and a series of apologetic posts.

Here is our list of the 6 worst social media disasters – prepare to cringe.

Friday, 18 July 2014

Hi Tech Companies And The Cult Of The New

A recent BBC documentary series called 'The Men Who Made Us Spend', hosted by journalist Jacques Peretti, takes a skeptical look at the cult of consumerism in British culture. In the first episode, Jacques reveals how limiting a product's lifespan holds the key to our ever-churning consumerism.

Big tech companies, by designing a product to purposefully break within a certain period - a concept known as planned obsolescence - ensures the consumer is in constant thrall with the new. Although it creates a lot of needless waste, manufacturers see it is necessary for the health of the economy.

Technology and Fitness - bread and butter, or chalk and cheese?

Google Fit, Fitbit, Fatmorsel, Nofun smidgen – the number of fitness-related apps are, like a steroid-guzzling pro-wrestler, building up thick and fast, with everything from applications which record your jazz dancing sessions, to those that offer a sly jab in the arm when you forget to do your morning press-ups. And they're all offering a road to a slimmer, healthier, all-round better version of you.

Thursday, 17 July 2014

Event Sponsorship: Integrating a digital strategy should be a priority, not an afterthought.

Marketing at events is great because, before the fact, it seems so easy. If you are a marketing manager with a wedge of marketing spend burning a hole in your back pocket, sponsoring an event can seem like a great way to bolster the brand without to much work on your end. Just write the check and reap the rewards, right?

Well, it depends. If your organisation's marketing goal is to build awareness, get eyeballs on your logo or to simply increase the number of people who vaguely recognise your brand name, it may very well be as simple as that.

Wednesday, 9 July 2014

What Will You Do When The Internet Apocalypse Comes?

On a fateful Friday morning last week, mid-bite into a melting Malteser, the unthinkable happened.

No, the Kardashians were not spotted in Primark. No, it wasn't that all lines on the London underground were running without signal failures. And no, Queenie hadn't finally snuffed it in a blaze of glory on a beach in northern Phuket after knocking back one too many fishbowls and revealing that all of Philip’s racist remarks were all thought up by her.

Google failed us.

Wednesday, 2 July 2014

Need to rid your profile of it's 'you'-ness? Why click delete when Social Sweepster can do it for you!

So here it is, the revolutionary, the profound, the questionably unnecessary Social Sweepster, ready to rid your lives of all its saucy naughtiness and make it seem a little bit more ‘librarian’.

Friday, 27 June 2014

Fake News Stories Are Spreading Online Like Wildfire, And It's Making Me Look Like An Idiot

This is an intervention.

For many weeks the internet has been getting away with lies and deceit.

No more will we, the people, be made fools of.

Here’s a taste of what I’m talking about:

Tuesday, 24 June 2014

The Internet of Things to the...rescue?

RUN AND HIDE! Lock up your fridges! Flush your smartphone down the toilet! Smash that all-flipping, all-barking cute toy puppy to a speedy death with a sledge hammer. For they shall be taken. And unless you’re Liam Neeson’s daughter, ain’t no one gonna save ‘em.

Friday, 20 June 2014

Amazon Just Released The 'Fire Phone': What Next, The 'Face E-Book'?

There was a time when Amazon was for shopping, Google was for searching and advertising, Apple was for sleekly designed gadgets, and Facebook was for keeping in touch with friends.

Tuesday, 17 June 2014

Google Earth Art - You Won't Believe What 97 Cooling Towers Look Like Together

Jenny O’Dell creates images from man made structures - swimming pools, industrial buildings or even boats, that can be found on Google Earth.

Who could have guessed 97 nuclear cooling towers placed together would look that great ?

97 Nuclear Cooling Towers

100 Container Ships

125 Swimming Pools

Source: www.jennyodell.com

Monday, 16 June 2014

The internet is a playground - but should it be?

Because kids clearly don’t have enough to do these days, what with advancements in ADHD medication meaning supermarket tantrums don’t bring the same kicks as they used to, Facebook has developed a patent offering children of the world specialised access to the site. So although the current minimum user age is 13, there’s a chance your child needn't wait much longer to prematurely fry their brains into that zombie state traditionally reserved for teens just discovering internet porn. Hooray!

Friday, 13 June 2014

The Onion Unveils It's New Buzzfeed Parody Website: ClickHole

The Onion yesterday launched its new Buzzfeed parody website ClickHole - a website with content so clickable and sharable that once you've entered its domain you are unlikely to ever come back out again.

Google Takes To The Stars With A New $500 Million Cash Acquisition

Three days ago Google announced its most recent foray into space technologies and satellite launches: the acquisition of satellite photography company Skybox Imaging. Skybox were acquired in a cash only deal worth $500 million.

Friday, 6 June 2014

Businesses Without A Website Just Won't Make The Cut[ts]

This week as part of the Google webmaster help blog, the ever-animated/adventurous/amusing Matt Cutts released a video response to the popular question: 'what is the most common SEO mistake?'

Wednesday, 28 May 2014

How Far Will A UK Pension Take You Abroad?

Us Brits like to complain, and there's perhaps nothing that grinds our gears as much as the ever-ascending age of retirement. As it moves steadily toward 70 and with life expectancy around 80, many of us will be looking to make as much of our autumn years as we possibly can.

Friday, 16 May 2014

Should Google commit to Paying its “Fair Share”?

Rolling nicely off my last post about why Google’s evil (and why that’s not really a big deal), there’s a bunch of do-gooder shareholders looking to instill some sense of social conscience and responsibility in the tech giant. They’re going to fail miserably.

Friday, 2 May 2014

Google's Evil and it Hates You.

There's trouble afoot! An unknown whistle blower appears to have lifted the lid on some rather unscrupulous actions from Google in regards to its AdSense programme.

Friday, 25 April 2014

How The Internet Knew About The Pregnancy Before The Father

Ever heard the story about the high school girl who started receiving coupons for cribs and baby clothes before her father had even found out she was pregnant? Turns out Target (the American superstore) got tipped off by the girl's Facebook, which is a lot smarter than most users think.

Thursday, 17 April 2014

An Excellent Easter Post With No Egg Puns

Yay! Easter! It's just like Christmas because the religious significance has been lost to commercialism but there's less booze and more chocolate.

Thursday, 10 April 2014

Camping for Tour de France 2014: An Interactive Map

This summer the Tour de France riders start their 3,656 KM journey in the Yorkshire city of Leeds and complete three whole stages on British soil before moving into the races titular homeland.

While this is great news for cycling fans, its even better for hoteliers along the route who have ramped up the price and sold out of rooms thanks to the throng of fans eager to catch a glimpse of the race.

Friday, 4 April 2014

E! Entertainment are at it again

So, James Franco's been caught trying to chat-up a 17-year-old Scottish girl, eh? What a sleaze...unless it's all just a publicity stunt to promote his new film Palo Alto about a football (or soccer) coach who has an affair with one of his students, but that's not important. The REAL story here is how crap +E! Entertainment's online coverage of the whole incident was.

Thursday, 20 March 2014

Ed Snowden Makes TED Talk, Takes Selfies, is Robot

Having completely forgotten about the whole NSA constantly monitoring us thing after getting distracted by other scary things like Russia annexing Crimea and the end of Breaking Bad, I was pleasantly surprised to see the return of Edward Snowden to the internet this week at a TED talk in Vancouver.

"BUT HOW DID HE? WHEN DID HE?" You're almost certainly babbling as you struggle to comprehend how one of the USA's POIs could enter Canada without being bundled into the back of an SUV by the CIA. Well, it's because he wasn't really there...
Sir Tim at London 2012 (Just after Dizzee Rascal's bit)

Wednesday, 12 March 2014

Facebook welcomes David Cameron as their latest high profile advertiser.

Facebook's advertising platform has run into its fair share of criticism over the years. Whether it be for low return on investment; decreasing the reach of brands trying to use Facebook as a free marketing platform or the eerie way it seems to know more about us than even we do, it certainly hasn't been an easy ride for the social media giant since it became a public company.

Luckily for them, Facebook advertising has a new advocate: David William Donald Cameron.
Looking every bit the leader