Popular Posts

Monday, 28 July 2014

Ding Dong The Book Is Dead - Kindle Unlimited Is Here!

So not only is the commercial mega giant buying souls, limbs and backstreet products made in unlawful Chinese warehouses (probably – just scroll through recent Daily Mail articles, there’s bound to be something on there), Amazon has leaked the fact that it’ll soon be attempting to buy our long term affection and loyalty by offering us books by the thousand for the same price as a Pret a Manger sandwich.

(Unless you do Pret the homeless way).  

Wednesday, 23 July 2014

Breaking The Brand: 6 Of The Biggest Social Media Disasters

Social media can be a brilliant platform for businesses to interact with their customers, but every once in a while, a Facebook post or tweet is posted that is so inappropriate, the Twittersphere are left with their mouths hanging open.

This has happened countless times over the last two years, with companies like HMV and Tesco falling under the bus. Whether it was a badly timed post, an accidental racial slur, or disgruntled employees hijacking the company account, it always seems to end the same way, with social media outrage and a series of apologetic posts.

Here is our list of the 6 worst social media disasters – prepare to cringe.

Friday, 18 July 2014

Hi Tech Companies And The Cult Of The New

A recent BBC documentary series called 'The Men Who Made Us Spend', hosted by journalist Jacques Peretti, takes a skeptical look at the cult of consumerism in British culture. In the first episode, Jacques reveals how limiting a product's lifespan holds the key to our ever-churning consumerism.

Big tech companies, by designing a product to purposefully break within a certain period - a concept known as planned obsolescence - ensures the consumer is in constant thrall with the new. Although it creates a lot of needless waste, manufacturers see it is necessary for the health of the economy.

Technology and Fitness - bread and butter, or chalk and cheese?

Google Fit, Fitbit, Fatmorsel, Nofun smidgen – the number of fitness-related apps are, like a steroid-guzzling pro-wrestler, building up thick and fast, with everything from applications which record your jazz dancing sessions, to those that offer a sly jab in the arm when you forget to do your morning press-ups. And they're all offering a road to a slimmer, healthier, all-round better version of you.


Thursday, 17 July 2014

Event Sponsorship: Integrating a digital strategy should be a priority, not an afterthought.

Marketing at events is great because, before the fact, it seems so easy. If you are a marketing manager with a wedge of marketing spend burning a hole in your back pocket, sponsoring an event can seem like a great way to bolster the brand without to much work on your end. Just write the check and reap the rewards, right?


Well, it depends. If your organisation's marketing goal is to build awareness, get eyeballs on your logo or to simply increase the number of people who vaguely recognise your brand name, it may very well be as simple as that.

Wednesday, 9 July 2014

What Will You Do When The Internet Apocalypse Comes?

On a fateful Friday morning last week, mid-bite into a melting Malteser, the unthinkable happened.

No, the Kardashians were not spotted in Primark. No, it wasn't that all lines on the London underground were running without signal failures. And no, Queenie hadn't finally snuffed it in a blaze of glory on a beach in northern Phuket after knocking back one too many fishbowls and revealing that all of Philip’s racist remarks were all thought up by her.

Google failed us.

Wednesday, 2 July 2014

Need to rid your profile of it's 'you'-ness? Why click delete when Social Sweepster can do it for you!

So here it is, the revolutionary, the profound, the questionably unnecessary Social Sweepster, ready to rid your lives of all its saucy naughtiness and make it seem a little bit more ‘librarian’.