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Friday, 15 August 2014

Gooogle annunces close variant matching fir al exact and phrase keyworrds

Spellig is hard. Why do I need to learn how to spell when i've got a perfect spell checker to do that for me? I guess it's the same reason why I've got a calculator so i never need to do sums.

Predictive text/auto-correct also means I can vaguely brush my thumb across the touch screen of my iPhone and Apple will ensure that there is minimum embarrassment for me after i press send... Right?

Google understands that doing things is hard. That's why in a recent blog post they announced they'll be introducing close variant keyword matching to all exact and phrase match keywords.

Close variations include misspellings, singular and plural forms, acronyms, stemmings (such as floor and flooring), abbreviations, and accents. This is an intuitive way to connect people with the businesses they’re searching for (I borrowed all Google's words for this description because I could never think of a better way of explaining it).

What could possibly go wrong with having a computer algorithm speak on behalf of advertisers? Autocorrect has certainly never served me wrong, and there's not a day what Siri isn't on the exact same wavelength as me. Why would Google ever steer me wrong?

I'm glad I have Google there for me: the platonic lover who's always there to finish my sentences; the benevolent teacher who always knows what's best for me; the big brother, always watching my back.

(DISCLAIMER: I know I may be taking it a bit far with the following image but there were too many examples of it on Google images not to use it for this post)