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Friday, 19 September 2014

How about them Apples, Google?

The "right to be forgotten" case against Google may of actually been forgotten by quite a few people. The European guys have certainly been taking their sweet time ratifying the whole appeal!

Lets have a reminder. It was on the 13 May that the European Court of Justice stipulated that everyone has the so-called "right to be forgotten" - meaning stop linking to my embarrassing "Las Vegas" incident Google...

Now, many months later, it seems they have finally come to a workable solution to prevent Google being both judge and jury of the internet. This solution involves having a common tool-box which ensures a coordinated approach to the handling of complaints resulting from search engines’ refusals to de-list complainants from their results.

In perfect (coordinated?) timing, Apple have released a new privacy statement, which appears to indirectly, but quite plainly, slate Google for its Big-Brother-like behaviour.

Take a look at Tim Cook's words:
A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product. But at Apple, we believe a great customer experience shouldn’t come at the expense of your privacy.

And how about these apples:
Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t “monetize” the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you. 
This is precisely how Google makes its money!

Apple is drawing a clear and definite delineation between it's, and Google's, business model and business values: a manifesto, if you like.

Come on Larry Page, Tim's called you out, what you going to do?

Only one way to resolve this: rap battle.

Jack Ma of Alibaba must be sitting happy.

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