Popular Posts

Thursday, 18 December 2014

Wearable Tech becoming viable Option for Multi-platform Marketing

Wearable technology is advancing. Items such as the Google Glass and watches that measure your heart rate/ fitness are great examples of wearable tech. One way advertisers are starting to dip in to the ever growing market of wearable technology is by using FitAd, a wearable advertising platform aimed at Heath/Fitness brands.

Thursday, 11 December 2014

Google and Artificial Intelligence

Movies such as Terminator and I robot might not be as far off as we'd like to think. Google is having discussions regarding its fears of advancement in Artificial Intelligence (or A.I). They have assembled a team in London to work on adding A.I to Google features. They make up Google's "DeepMind" which was established back in 2004.

Friday, 5 December 2014

Obama and Google renovate Christmas for the digital age

Forget the Macy's lights and the Times Square Ball drop, this year's coolest light show is taking place tonight, in Washington DC!

To celebrate the 92nd annual White House Christmas tree lighting ceremony, the president has agreed to collaborate with Google on a campaign called 'Made with Code', which aims to get young people interested in coding. There's a twist though...this campaign is for girls only!

Thursday, 4 December 2014

Christmas Battle: Microsoft or Google?

Wrapping presents, decorating the the tree and.. stalking Santa? That's right, Microsoft and Google's annual "Santa Tracker" is back and for the very first time they're fully optimised for mobile.