Popular Posts

Tuesday, 22 September 2015

AdWords Video Campaigns Now Get To Play With The Big Boys

Video campaigns used to be secluded, given their own little tab, which was often hidden in the bottom-left corner of the AdWords screen, unlikely to be seen by most ordinary advertisers. Now they're being upgraded and unified with the rest of AdWords. Hooray!


Friday, 24 July 2015

It's an Uber sad day for a Cornetto

Uber, the notorious ride share taxi service, have picked the coldest and wettest day of the British summer so far to drive around giving people free ice cream.

The news was announced on their newsroom yesterday, and here in the office we were gearing ourselves up for a full-on Cornetto feast, perhaps enjoyed with a spot of "sunbathing by the window" (as Uber optimistically suggested).

Instead...



Friday, 17 July 2015

Top brands that are killing it on Instagram



As the growth of Instagram starts to rival that of Twitter and Facebook (little way off yet) it is clear why businesses are jumping on the band-wagon. This image-based form of social media, with 300 million user, is definitely the new method companies are using entice their customers. Instagram offers a more engaging way to market your company and bring real excitement into it.

Friday, 3 July 2015

What is 0 divided by 0 Siri?

This week people have been going crazy over this new question to ask iPhone's Siri; what is 0 divided by 0. The computer automated response, know for answering questions efficiently, has definitely developed some attitude.

Whether this is a marketing technique from Apple (probably) or a glitch in the system, it has definitely created a buzz. Stars like Aaron Paul  and Carson Daly are spreading the craze:

Wednesday, 24 June 2015

Twitter is getting in the Wimbledon spirit

Summer has finally arrived and that means Wimbledon is right around the corner, with the usual frieze that happens this time of year Twitter has decided to give us a small helping hand. Being able to constantly tweet that you have having a much better time than your friends (because you're at Wimbledon) has now been taken to the next level.

Friday, 19 June 2015

The best ads from the Facebook Ad Awards

The Facebook Awards have just been released to coincide with the Cannes Lions International Festival of Creativity, where the international advertising world gets to gives itself a big pat on the back.

You can see a list of the full winners here, or you can stay here trust my judgement that these are the best of the lot.

Although a nightmare towards the end, the ALS 'Ice-Bucket Challenge' was an advertising sensation and brands have been scrambling to copy the tactic since then (with little success). Here's a compilation of the best ones:

Wednesday, 17 June 2015

Typing and Clicking too much effort? Use your brain instead.

Brainwave technology is something that has been the clear next step in the digital world. Some elements of it have been seen in games and medical equipment but it has never really progressed. 


However, in August of last year the technology took a huge jump, a experiment was conducted where a man from India telepathically sent an email to a man in France, it was successful. Using headsets that pick and receive electrical currents it was possible.

Friday, 12 June 2015

@SnoopDogg drops some hot news

Everything about Twitter is short: the character limit, the attention span of those who use it, and now, also, the length of the latest CEO's tenure.

The recent resignation of Twitter's CEO, Dick Costolo, after just 5 years in the top spot has sent shock waves down the social network's ranks and followers. Who's going to replace the top dog??


Wednesday, 10 June 2015

Can Apple Music Eliminate Spotify?

During June 2015 Apple unveiled the new on-line music platform; Apple Music. This new extension of the Apple empire occurs with the decrease in download sales on iTunes. Why pay the same price for an album when you could have an unlimited selection of music on apps like Spotify? Apple couldn't possibly miss out on this money generating venture.




Tuesday, 9 June 2015

Mo Money Mo Venmo

As cashless payments have come to overtake hard cash transactions, the use of peer-to-peer online payment services has skyrocketed.

The mobile payment service Venmo is making a big splash, having processed over $700 million in payments between people within the third quarter of 2014.That said, mobile payments in the United States alone are projected to top $90 billion by 2017.

Venmo is a free mobile app (currently only available in the U.S.) whose main promise is to mediate cash transfers. As Venmo’s GM Mike Vaughn explains “Venmo’s goal is to make sending money or giving money to people much easier, much simpler.” However, Venmo is not merely a payment app; it’s also a social network.

Friday, 5 June 2015

The next stage of the wearable device: your own hand

I know I already used a similarly hilarious headline way back when, about the future of handheld devices, but it really is just as appropriate and witty in this instance too...

This new Google venture is dubbed Project "Soli" (no idea why this may be... no one seems to have questioned it... just go with it... Google are geniuses).

The concept behind the project was to turn the user's hand and fingers into an interface, which, through certain hand gestures, is able to interact with various wearable and internet-enabled devices.

Although science fiction has been imagining this kind of virtual interaction for years, this may be the first attempt to really bring the concept into the real world. The magic, lies in radar signals.



Thursday, 4 June 2015

What Happens in Vegas Stays on Facebook, Twitter, Instagram...

These days there's almost no such thing as being able to get away with disgraceful or embarrassing antics at work or when you're away. If you leave any kind of discernible digital footprint, social media will be able to name you and shame you!


Here are some examples:

1. On Wednesday last week, 'poor Madonna' went viral on Twitter went the singer was literally pulled off the BRITS 2015 stage by an overly zealous cape. The Armani cape was supposed to fall off her shoulders but it had been tied too tightly, and to save herself from being choked in front of millions of people, she instead collapsed..


A CCTV image of the couple was posted to Mojo’s Facebook page and has been shared thousan


2. In Western Australia, a CCTV camera witnessed a young couple ordering tonnes of food and wine - to the sum of $230. Trouble is, they didn't pay for any of it! On the 22nd February, Mojo's took action and posted an image of the couple onto their Facebook page, which has about 4,000 followers. To their happy surprise, the image went viral and garnered more than 31,000 shares in just a few days. Here's what they wrote:


Wednesday, 6 May 2015

The Politics of Social Media: #Milifandom and Bacon Sarnies

Whoever ends up winning the UK general election 2015, there’s no denying that there has been a clear winner on social media thus far. If the newly elected Prime Minister was based on Twitter mentions and support alone (imagine that!) then Ed Miliband would be the obvious victor.

This has been one of the closest and weirdest general elections in history. Although there was a fair amount of social media activity around the last election, it seems that never before have young people been so outspoken and engaged in politics. This is perhaps due to social media’s ability to reach a young demographic.

It all kicked off when #Milifandom started trending, thanks to a young 17-year-old girl named Abby who leads the movement that posts social media tributes to the Labour leader. Despite having Conservative parents, the teenager describes herself as a feminist, activist and Labour Party member, and is even selling Ed Miliband T-shirts! Her account @twcuddleston now has 26.7k followers.

#Milifandom has generated an overwhelming response, with lots of users tweeting their support and even posting pictures depicting Ed Miliband as a teen heart-throb.

Tuesday, 5 May 2015

What are the 10 Most Popular Brands on Twitter?

You may have read our previous post on the 10 Most Liked Brands on Facebook, well now we're looking at the most popular brands on Twitter! How will the results differ, do you think?

As a social network, Twitter is one of the most influential platforms in the world; as of May 2015 it has over 500 million users, out of which 302 million are active users. Are you implementing the right strategy to make the most of Twitter's resources?

With the help of stats from Adweek.com, these are the most followed accounts on Twitter:

10. FC Barcelona



Wednesday, 29 April 2015

The Google Logo Challenge - Do you remember the exact colours of Google's logo?



You most probably see this logo tens of times per day. It's even likely that Chrome is your default browser and Google is set as your homepage. However, when it comes to testing your memory, how good are you? How easily can you remember the exact colours (and order) of the letters in Google's logo? You might think it's easy but it's not!

I showed the black and white Google logo to my colleagues in the office and asked them to try to remember the exact colours of the letters and the right order. It turned out that this was harder than expected! 

Take a look at what they've answered:

Thursday, 23 April 2015

Battle of the Sexes: Which Gender Has More Users on Social Media?

Both historically and statistically, social media has largely been skewed favourably towards women. Studies show that almost three-quarters (71%) of female internet users are active on at least one social media site, compared to slightly less than two-thirds (62%) of men.

Using figures from Craig Smith (@craigpsmith), a Director of marketing, we made nifty pie charts to see whether social media platforms had more male or female users.

Who wins? You may be surprised at some of the results!

Facebook



Looks like the women are in the lead to start off with, with more users being female.

Interestingly, the odds are even more in favour of women for Chinese people, as just 34.9% of Chinese Facebook users are male.

So far it's Women 1-0 Men


Wednesday, 22 April 2015

Which are the 10 most liked brands on Facebook?

With more than a billion registered users, there is no doubt that Facebook is one of the most effective digital platforms for brands to reach their audience, build relationships and promote their products or services.

As modern advertising requires, every small and large organization around the world, has to create an online presence by putting their brand out on social media. If your brand does not have a social media presence, then it does not exist. As simple as that! However, just creating a Facebook page is not enough. There has to be a well planned strategy in order to successfully make the most of it. Many brands failed while others have managed to use it effectively and grow their online fan base to millions, by providing great content while building engagement from loyal followers.

Wondering which brands have nailed it? According to Socialbakers, these are the 10 most liked brands on Facebook:

10. Starbucks - 35 585 242 Likes

Wednesday, 1 April 2015

Google's best April Fools' day pranks

Over the years, Google has been successfully trolling users with the most creative and hilarious April Fools' day pranks. This has become a tradition, as people from all around the world are anxiously waiting for the brand's new video pranks on the 1st of April each year, introducing innovative products and services. Even though it has become a bit predictable and people are now hard to be fooled, the videos are so well-made that make you wonder, and in some cases you might find yourself hoping that they were actually real! Take a look !


Introducing Gmail Smartbox

Friday, 27 March 2015

The 5 weirdest mobile apps ever developed

From apps which connect you with strangers in your area for cuddles, to apps which allow you to mark your territory by documenting each place you have -wait for it- pooped(!), we have gathered the 5 weirdest apps you might find yourself tempted to download! Take a look!


Places I've Pooped





















Yes, this is exactly what you've read. Literally, this app deserves the "Crappiest App" award! It is all about sharing your poop experiences with your friends. It allows you to take pictures of your "masterpieces", add a location, give ratings and see the "Poop Feed" of your friends. Guess the developer came up with this genius idea while..pooping?

Wednesday, 18 March 2015

RIP Internet Explorer - A bunch of mean tweets and memes

Lets not pretend. We all smiled when we heard the news. It was about time! The 19 year old Microsoft Internet Explorer, a browser familiar to everyone but loved by probably no one, has passed away. As it seems, people could not be more excited about its "sudden death". Just by a quick look on Twitter, you'll get an idea..



Tuesday, 17 March 2015

Which are the 10 most popular European Capital Cities on Instagram?


With more than 300 million active monthly users, Instagram is without a doubt one of the most popular social media. People from all around the world are using the mobile app to share their photos and videos with their friends, while millions of hashtags are used every day. Many of those hashtags are based on the places the photos are taken. Whether you are in your home town and you take a video of your drunk friends on a night out, or you are a traveller taking pictures of some mesmerizing landscapes in one of the cities you have visited, hash-tagging the place is always a must!

After a quick hashtag search on Instagram, we discovered the 10 most popular European Capital Cities! Take a look, this might as well give you an idea of where to spend your next holidays!



10. #Dublin - 2.2 million


Tuesday, 10 March 2015

Watch out, Apple

Like clockwork, brands are ripping into the latest product from the Apple factories - the new smartwatch range which d├ębuts in stores in April of this year. 38 models have been announced, and at prices ranging from £299 to a whopping £13,500 it's no surprise that some people are ridiculing the new expensive way to tell the time. Some companies may just be jumping on the bandwagon and monopolising on the fact that #AppleWatch is the number one trend on Twitter today:


These are the facts about the Apple Watch, according to The Daily Mash

● Looks shit.
● Available in a $10k version that comes with an app for murdering rival oligarchs.
● It’s apparently very good for arranging to meet people for coffee, which is really all that Apple users do with their lives.
● The iWatch tells you everything you need to do throughout your existence, making thinking redundant.
● Costs roughly the same as an impossibly beautiful prostitute, if you want to weigh that up against a watch that reminds you to call work.
● Every 1000th iWatch is possessed by the spirit of a deceased factory worker, which may or may not be vengeful.
● If you watched the launch live online you do not deserve to be alive.
● Your subconscious mind is already constructing reasons why you need it.
● Resistance is futile.

Monday, 9 March 2015

8 Facebook friends you wish you didn't have

338 is the average number of friends a person has on Facebook. 8 of them, however, can't go unnoticed. They are the ones who spam our news-feed in every possible way! Can you identify any of them? We are sure you can!


1. The one who has an opinion about everything



2. The one who changes profile pictures faster than the speed of light

Tuesday, 24 February 2015

What were the most tweeted moments of this year's Oscars?

Last Sunday, during the 87th Academy Award ceremony, the twitter world exploded with millions of tweets as viewers were joining the conversation using the relevant hashtags. As a matter of fact, about 6 million tweets were generated from this year's Oscars.

Surprisingly or not, the most tweeted moment and most tweeted celebrity of the night was nor a nominee, host, movie or award acceptance. It was actually the music performance of the superstar Lady Gaga which stole the show. No bizarre costumes, extreme back up dancers,  or any of her famous pop hits that everyone might expected to see. In fact, she gave a spectacular power-vocal performance as a tribute to The Sound Of Music. She was then joined by Julie Andrews on stage for the 50th anniversary of the musical, receiving a standing ovation from the crowd. That was by far the most tweeted moment of the night with more than 60000 tweets. Additionally, Gaga can also brag about being the most tweeted person of the 2015 Oscars with more than 129000 mentions.





Thursday, 19 February 2015

Why Obama is the most Social Media-Savvy President

Whatever your political viewpoints are, there's no contesting that Obama is the most prolific U.S. President across all social media platforms. Of course, it comes as an advantage that the main social media platforms were actually only around during the time of his and George W. Bush's presidency. Facebook was invented in 2004, and Twitter was created in 2006, just a few years before Obama was elected in 2009.


Tuesday, 17 February 2015

Remi Gaillard's Top 5 pranks

As an active internet user, it's unlikely that you haven't encountered some of the hilarious and famous pranks of Remi Gaillard on your social media. There is nothing the crazy French prankster hasn't done yet. Or at least that he is not prepared to do!  From dressing up in animal or video game character costumes in public, to throwing pies into people's faces, it seems that no one and nothing can stop him! Not even the police, which in fact has been a victim of Remi's pranks several times so far!

The 40 year old prankster was born in Montpellier of France, and he became famous when he started using his free time to have fun in public, after losing his job at a shoe shop. Despite the fact that many people are against his pranks as they consider them to be too extreme, with the scope of humiliating innocent people in public, his YouTube channel has more than 4.7 million subscribers and 1.3 billion views!

Below, we have listed his 5 most watched pranks. Check them out and leave your opinion at the comments! Do you find his pranks funny or offensive?


Rocky - 35 million YouTube views



Friday, 13 February 2015

Please don't let the scientists kick the robots

Google's “moonshot” robotics vision became a little clearer this week with the release of it's latest creation: Spot. Built by Boston Dynamics - the robotics company Google acquired back in 2013 - Spot is an agile, autonomous four-legged robot with an uncanny ability to walk up hills, navigate rough terrain, and stay upright after a swift kick from its human overlord.

You can almost hear the whimper...
 


Tuesday, 10 February 2015

The 5 most shared video advertisements of all-time

At first, some might wonder, “What? Who would want to share advertisements?”. On second thought, what if the adverts are not just typical adverts trying to push a product or service in viewers' face? What if they are smart, creative adverts that manage to grab people’s attention in a way that they can't wait to share them with their friends? Well, that’s when adverts go viral!

According to Unrely.com, which ranks brands' social videos worldwide based on the number of times content has been shared on Facebook, Twitter and in the blogosphere, here are the 5 most shared video advertisements of all time.

Note that shares and views are not directly related, meaning that a video that might have less views than another, might in fact have more shares.

Check them out:

#5 Real Sketches Campaign - 4,625,340 shares 

Brand: Dove
YouTube Views: 65 million

Monday, 9 February 2015

What Do Our Street View Habits Say About Us?

Google Street View is by far the simplest way to say 'sayonara' to a good few hours that could be spent doing something practical with actual benefits for our future selves.

Unfortunately, encouraging the cursor to click 'forward, no I said forward - NOT RIGHT!' and strolling jerkily through the streets of Google's maps is an addictive pastime that they best of us unwittingly fall prey to. Whether it's to fondly remember those places we once travelled, or to catch glimpses of those accidental nudists practicing their best boxing punches in the bathroom mirror of their home - there's always something to entice the virtual tourist in us.

Is the dog dead? 

Friday, 6 February 2015

Following publicity stunt, media seek revenge-by-glitter-bomb

My housemate, for some strange reason, is obsessed with glitter (she's American) and couldn't believe it when she stumbled upon site a few weeks back called ShipYourEnemiesGlitter.com. For her, this would of been the ultimate gift...



The site promised to ship a glitter bomb, i.e. an envelope stuffed full of glitter, to a friend or enemy anywhere in the world, for just $9.99. Pretty awesome idea, right? Cunningly evil, but benign all the same.

Friday, 30 January 2015

Google's Project Nova - because the internet isn't enough

Google has recently expanded it's vision of ‘connecting the unconnected’. According to The Information, Google will be launching its own MVNO (mobile virtual network operator) to compete with other US MVNOs, such as AT&T, Sprint, Verizon, and T-Mobile.



Thursday, 29 January 2015

Do We Even Want Snow?

Depending on your age you either love snow, hate snow, or don't really mind it.When you get older snow tends to be more of an inconvenience than a joy. Parts of Scotland, Northern Ireland and Northern England have been hit heavily by snowfall, to the point where schools were closed and flights were cancelled, however as we go into February many of us have yet to see the white fluff rain down from the sky.

Friday, 23 January 2015

In stats: going digital in 2015

2015 is the year when everyone stops saying "the world has gone digital". It'll just be how the world is.

It's been helpful to keep reminding ourselves the world is going digital, in order to shift slow-adopters out of the analogue world of work, but in a realm where there are few places that technology has not touched, digital has become the working equivalent of breathing - we don't think about it, we just do it.

Thursday, 22 January 2015

Are we really ready for Holograms?

Humans are a very intelligent species; new inventions are popping up everywhere as we are constantly innovating and creating in order to make our lifes easier. Tech giant, Microsoft has taken a huge futuristic step forward, with plans to release 'holographic' headset.

Monday, 19 January 2015

Things Which are Better on Twitter

There are a few things in life which, though tolerable in reality, are just infinitely, infinitely more appealing on Twitter. And I mean a few. It's basically James Blunt and Tesco Mobile.



Though not actively passing my day with James-Blunt inspired rages, I wasn't exactly a convert of the fan club, until I discovered Blunty on Twitter. Wondering why? Let me give you a few examples...


Thursday, 15 January 2015

Un-Crashable Drones?

We've seen videos of people flying their drones about, capturing some really amazing footage, however they're still controlled by a human; and all humans are prone to make errors, some more than others. Unfortunately pretty much anyone can buy a drone(if you have the money) and this includes people who may not be the most aware of their surroundings (or in other words, the not the best pilots!)

Monday, 12 January 2015

Fox News - One Big Ruse?

The question of the day is: is Fox News (and its guests) idiotic enough to have made such an erroneous error this morning in claiming that Birmingham is a Muslim-only city, or was it all an elaborate publicity stunt?

(Though considering the search term 'why we hate fox news' generates 56 million results in 0.3 seconds, it's highly unlikely that the channel needs any particular help in warranting negative-based attention from the masses...)

Friday, 9 January 2015

The Pen is Mightier than the Sword and "Anonymous" Are Taking Away Jihad's Pen

It's already started - on TV, on news sites and on social media - the talk of the clash of civilisations. Since the horrific attacks on the Charlie Hebdo offices in Paris in which 12 people were killed, Europe feels like it's teetering on a knife-edge between righteous anger and tense restraint.

On Reddit, the notoriously intolerant liberal online community, images of radical hate preacher Mr Anjem Choudary dressed in drag emerged. What the intention of posting these images is, and the reason for their recent popularity, is not clear. To show it's adherents how enlightened the Western world is? To belittle radical Islam - destroy it with humour?

What about the cartoonist who says he's going to draw and post a picture of Mohammed every day for the next year?



Tuesday, 6 January 2015

Missions for Mark - Ultimate Fighting Champion


The next big champ?

Hear ye, hear ye the New Year is here. That arbitrary date decided long before our time that marks the end of over-indulgence and the beginning of a period of self-torturing abstinence. Whether it’s from your 12 chocolate bar a day diet, smoking, drinking, or from annoyingly rattling on about what you’re going to do when the New Year arrives – we’re all trying to escape from our own bedevilling habits.