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Friday, 30 January 2015

Google's Project Nova - because the internet isn't enough

Google has recently expanded it's vision of ‘connecting the unconnected’. According to The Information, Google will be launching its own MVNO (mobile virtual network operator) to compete with other US MVNOs, such as AT&T, Sprint, Verizon, and T-Mobile.



This may not come as too much of a surprise. Google is already heavily dipping it's feet into a number of internet service platforms: Google Fiber, the company's ultra-fast gigabit broadband and TV service, is creating "Fiberhoods" all across America, and Project Loon is in the process of bringing internet to Africa.

But America and Africa just aren't big enough...

Providing internet is all very well, but what about the actual user experience? This is where Google makes it's big bucks (under the guise of making the world a better place... the bastards!) and if Google does manage to take control of the mobile network, it means they can better control the experience on the devices they sell and support.

The iPhone is currently still more popular than the Android, but Nova could change all that. 

Nova could certainly change a lot of things - between Loon, drones and satellites, Google is seriously setting itself up to be the ubiquitous, (benevolent?) high-speed global internet connection of the future.