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Wednesday, 29 April 2015

The Google Logo Challenge - Do you remember the exact colours of Google's logo?

You most probably see this logo tens of times per day. It's even likely that Chrome is your default browser and Google is set as your homepage. However, when it comes to testing your memory, how good are you? How easily can you remember the exact colours (and order) of the letters in Google's logo? You might think it's easy but it's not!

I showed the black and white Google logo to my colleagues in the office and asked them to try to remember the exact colours of the letters and the right order. It turned out that this was harder than expected! 

Take a look at what they've answered:

Thursday, 23 April 2015

Battle of the Sexes: Which Gender Has More Users on Social Media?

Both historically and statistically, social media has largely been skewed favourably towards women. Studies show that almost three-quarters (71%) of female internet users are active on at least one social media site, compared to slightly less than two-thirds (62%) of men.

Using figures from Craig Smith (@craigpsmith), a Director of marketing, we made nifty pie charts to see whether social media platforms had more male or female users.

Who wins? You may be surprised at some of the results!


Looks like the women are in the lead to start off with, with more users being female.

Interestingly, the odds are even more in favour of women for Chinese people, as just 34.9% of Chinese Facebook users are male.

So far it's Women 1-0 Men

Wednesday, 22 April 2015

Which are the 10 most liked brands on Facebook?

With more than a billion registered users, there is no doubt that Facebook is one of the most effective digital platforms for brands to reach their audience, build relationships and promote their products or services.

As modern advertising requires, every small and large organization around the world, has to create an online presence by putting their brand out on social media. If your brand does not have a social media presence, then it does not exist. As simple as that! However, just creating a Facebook page is not enough. There has to be a well planned strategy in order to successfully make the most of it. Many brands failed while others have managed to use it effectively and grow their online fan base to millions, by providing great content while building engagement from loyal followers.

Wondering which brands have nailed it? According to Socialbakers, these are the 10 most liked brands on Facebook:

10. Starbucks - 35 585 242 Likes

Wednesday, 1 April 2015

Google's best April Fools' day pranks

Over the years, Google has been successfully trolling users with the most creative and hilarious April Fools' day pranks. This has become a tradition, as people from all around the world are anxiously waiting for the brand's new video pranks on the 1st of April each year, introducing innovative products and services. Even though it has become a bit predictable and people are now hard to be fooled, the videos are so well-made that make you wonder, and in some cases you might find yourself hoping that they were actually real! Take a look !

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