Uber, the notorious ride share taxi service, have picked the coldest and wettest day of the British summer so far to drive around giving people free ice cream.
The news was announced on their newsroom yesterday, and here in the office we were gearing ourselves up for a full-on Cornetto feast, perhaps enjoyed with a spot of "sunbathing by the window" (as Uber optimistically suggested).
As the growth of Instagram starts to rival that of Twitter and Facebook (little way off yet) it is clear why businesses are jumping on the band-wagon. This image-based form of social media, with 300 million user, is definitely the new method companies are using entice their customers. Instagram offers a more engaging way to market your company and bring real excitement into it.
This week people have been going crazy over this new question to ask iPhone's Siri; what is 0 divided by 0. The computer automated response, know for answering questions efficiently, has definitely developed some attitude.
Whether this is a marketing technique from Apple (probably) or a glitch in the system, it has definitely created a buzz. Stars like Aaron Paul and Carson Daly are spreading the craze: