Popular Posts

Wednesday, 30 August 2017

Google's Retiring Ad Optimisation for Conversions... Why?

Google has sent out an email to advertisers stating that from 25 September 2017, three updates will be made to "simplify and improve" ad rotation in AdWords:

Wednesday, 26 July 2017

Homepage updated

Just a simple change on our homepage has improved the look drastically!

What did we change?

  1. Made the image full-height
  2. Chose a spanky new image that reflects the evolving nature of our services, focus on data intelligence, and our multi-lingual, multi-national presence

Do you like it?

Wednesday, 19 July 2017

Google Literally Made More Money By Showing Fewer Ads

We looked at click-through rates on desktop search only (excluding mobile and handheld devices) during the 12-month period before and after the change in ad placements on Google desktop search results. The aim was to see whether removing right-side ads, adding more ads above organic results, and then expanding the ad size had a significant impact in the long run.