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Wednesday, 26 July 2017

Homepage updated

Just a simple change on our homepage has improved the look drastically!

What did we change?

  1. Made the image full-height
  2. Chose a spanky new image that reflects the evolving nature of our services, focus on data intelligence, and our multi-lingual, multi-national presence

Do you like it?

Wednesday, 19 July 2017

Google Literally Made More Money By Showing Fewer Ads

We looked at click-through rates on desktop search only (excluding mobile and handheld devices) during the 12-month period before and after the change in ad placements on Google desktop search results. The aim was to see whether removing right-side ads, adding more ads above organic results, and then expanding the ad size had a significant impact in the long run.