Google AdWords Management - £250 incl. VAT

An effectively targeted search engine advertising campaign can bring large volumes of visitors looking for your products and services to your website almost instantly. We provide campaign set up and improvement services for companies who are either just starting to advertise on Google or those who are already advertising via AdWords and want to improve their campaign performance.

Our £250 Google AdWords management package covers all the services needed to ensure that you get the maximum return on your advertising spend. Place your mouse over each topic to view details on what this PPC management service includes:

Keyword research »The most important step when setting up a pay per click account is to analyse visitor search patterns and develop a list of relevant keywords that real visitors type into Google when looking for your products and services. A good keyword-based advertising campaign will not only target the most obvious keywords but also the widest range of words and phrases that all potential customers might use.

We will analyse your business, your website and customers search patterns and dig deep to find the most effective set of keywords for your search engine advertising campaign on Google AdWords. The keyword research exercise will identify up to a maximum of 500 keywords that will be added to your campaign.

Campaign set up »This service is specifically for companies wishing to start advertising on Google. The setup process is perhaps the biggest stumbling block for most novices. It is extremely important to set up a well-structured campaign with a number of Ad Groups serving similar sets of keywords with highly targeted ads. Not only does this improve ad targeting but it also results in lower cost per click (CPC) from Google.

All new accounts get £50 free advertising on Google AdWords.

We will set up the keywords found through keyword research in well structured campaigns, under suitable Ad Groups so that they are effectively targeted. We will also set distribution preferences, delivery times and bid values for your campaign, to attract the maximum clicks and sales for your given advertising budget.

Our copy writing experts will then develop suitable ad copy and titles. Our consultants are experts at writing succinct, yet attractive ads that will convey your message within the limited number of characters allowed and draw visitor clicks away from your competitors.

The amount paid per visitor click-through and the daily budget will be adjusted to attract an optimum number of visitors to the site to ensure traffic levels are at their highest and conversions are at a maximum.

Campaign improvement »This service is specifically for companies that have an existing Google AdWords account. Our campaign improvement services take your PPC campaign to the next level by improving your campaign organisation, trimming keyword and campaign settings and improving your bid strategy. The aim is to improve overall account performance through higher Quality Scores and lowered cost per click.

We will analyse your existing campaign and start by organising it in the most effective manner, to ensure high-performing keywords are bolstered and low-performing keywords are improved upon or are either separated or eliminated. Account settings will be reviewed to ensure ad delivery is set to optimum levels.

Our copy writing experts will spruce up your ad copy and test various ad versions. Your bidding strategy will be reviewed and improvements implemented or discussed with you. We will also provide tips and strategies for ongoing campaign management.

Landing page review »Perhaps the most important part of any pay per click campaign is your website, or more specifically, the landing page that you direct visitors to after they click on your ad on Google. Our landing page reviews aim to help you convert your landing pages into sales generators rather than an instant departure point.

We will analyse your landing page performance as well as the visitor conversion / checkout path. We then provide detailed recommendations on improvements that can be made on the landing page itself and throughout the visitor journey from arrival to the point when the visitor becomes a sale or a lead, in order to improve your PPC campaign conversion rates.

PPC management is priced at £250 including VAT. This service is exclusively for SMEs with monthly AdWords ad spend under £5,000. The service includes all the features described above as a standard. Optional landing page design services can be purchased at the same time.

Please click the button alongside to start ordering our PPC management services. Secure payment processed via Google Checkout and PayPal.

Please Note: The £250 set up / improvement fee does not cover any advertising expense. You are directly liable to Google for all ad expenses and it is your responsibility to pay Google for click costs. We do not modify campaign budget levels - so whatever budget you have chosen is what you have agreed to pay Google for delivering your ads.

Testimonials

"Our cost per acquisition has been reduced from £40 to just £3.41!"

...says Dan Chamberlain from Fresh Invest, a company that used our services to improve their campaign performance.