Pay Per Click Advertising

An effectively targeted search engine advertising campaign can bring large volumes of visitors looking for your products and services to your website almost instantly. All our work is done in the U.K. and we do not outsource any part of the work. We provide campaign set up or improvement and landing page design services.

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Google AdWords management: Our Google AdWords management package costs £250 one-off and covers all the services needed to ensure that you get the maximum return on your advertising spend.

The service is suitable for businesses that are either just starting to advertise on Google or those who are already advertising via AdWords and want to improve their campaign performance.

Keyword research »The most important step when setting up a pay per click account is to analyse visitor search patterns and develop a list of relevant keywords that real visitors type into Google when looking for your products and services. A good keyword-based advertising campaign will not only target the most obvious keywords but also the widest range of words and phrases that all potential customers might use.

We will analyse your business, your website and customers search patterns and dig deep to find the most effective set of keywords for your search engine advertising campaign on Google AdWords. The keyword research exercise will identify up to a maximum of 500 keywords that will be added to your campaign.

Campaign set up »This service is specifically for companies wishing to start advertising on Google. The setup process is perhaps the biggest stumbling block for most novices. It is extremely important to set up a well-structured campaign with a number of Ad Groups serving similar sets of keywords with highly targeted ads. Not only does this improve ad targeting but it also results in lower cost per click (CPC) from Google.

We will set up the keywords found through keyword research in well structured campaigns, under suitable Ad Groups so that they are effectively targeted. We will also set distribution preferences, delivery times and bid values for your campaign, to attract the maximum clicks and sales for your given advertising budget.

Our copy writing experts will then develop suitable ad copy and titles. Our consultants are experts at writing succinct, yet attractive ads that will convey your message within the limited number of characters allowed and draw visitor clicks away from your competitors.

The amount paid per visitor click-through and the daily budget will be adjusted to attract an optimum number of visitors to the site to ensure traffic levels are at their highest and conversions are at a maximum.

Campaign improvement »This service is specifically for companies that have an existing Google AdWords account. Our campaign improvement services take your PPC campaign to the next level by improving your campaign organisation, trimming keyword and campaign settings and improving your bid strategy. The aim is to improve overall account performance through higher Quality Scores and lowered cost per click.

We will analyse your existing campaign and start by organising it in the most effective manner, to ensure high-performing keywords are bolstered and low-performing keywords are improved upon or are either separated or eliminated. Account settings will be reviewed to ensure ad delivery is set to optimum levels.

Our copy writing experts will spruce up your ad copy and test various ad versions. Your bidding strategy will be reviewed and improvements implemented or discussed with you. We will also provide tips and strategies for ongoing campaign management.

Landing page design: Perhaps the most important part of any pay per click campaign is your website, or more specifically, the landing page that you direct visitors to after they click on your ad on Google. Our £250 landing pages help you convert more visitors into sales.

Conversion-oriented design »We build landing pages that perform. Whether you're selling products and service directly on your site or acquiring new leads, our specialists will build a landing page with the aim of improving your PPC campaign conversion rates.

We also analyse your visitor conversion / checkout path and provide detailed recommendations on improvements that can be made throughout the visitor journey from arrival to the point when the visitor becomes a sale or a lead.

Higher Quality Scores »Google AdWords rates ads based on a Quality Score, which considers landing page relevance to the keywords you're bidding on. We optimise landing pages to increase your AdWords Quality Score.

Higher quality scores result in lower costs per click for your ads, which means that you end up paying less for each new customer acquisition.

Why Choose Us?

We're a part of AccuraCast, one of the oldest and most respected PPC management agencies in the UK
Benefit from 7+ years of dedicated PPC advertising and landing page design expertise
You get PPC service from the same team that has provided online advertising for brands such as Stella Artois, Informa & Sega
100% Ethical PPC guarantee provided to all our clients, which means we don't spam and you don't have to worry about your campaigns getting blacklisted by Google

Please Note: The £250 set up / improvement fee does not cover any advertising expense. You are directly liable to Google for all ad expenses and it is your responsibility to pay Google for click costs. We do not modify campaign budget levels - so whatever budget you have chosen is what you have agreed to pay Google for delivering your ads.

Clients

SuperLED ultra slim monitor from LG

Search results page for 'New Honda Shropshire'

Comfort Inn brand page on the hotel chain website

Testimonials

"Our cost per acquisition has been reduced from £40 to just £3.41!"

- Dan Chamberlain, Director, Fresh Invest